company image Shenzhen chuang'er Fashion Co., Ltd. was founded in 1991, is a comprehensive enterprise of clothing design, production and distribution in one of the market at home and abroad. The company has excellent design team and professional model making department, can accurately grasp the international fashion trends, flexible integration of market demand, gathered into a romantic women's brand -- MISSK series.
MISSK to 1991 the beginning of the creation of the distinct graceful style won the majority of fashionable women's favorite, along with the further development of Shenzhen chuang'er Fashion Co., Ltd, actively advocated in the company's "my self-confidence, my elegant" culture background, MISSK women has become a model, the new women's fashion now, has become the domestic MISSK one of the most famous dress brand.
Missk women's fashion has been numerous media considered fashion romantic female model. Fit clipping and meticulous process, a perfect combination of show female elegant, noble temperament.
The brand positioning of
Location: Interpretation of taste woman = simple and generous; intellectual
beautiful woman = elegant classic sexy
Market positioning: a class of first-tier cities, two types of market; a market of second line city.
Price positioning: low price 300-600 yuan (30%), the main price 600-1600 yuan (55%),
high price 1600-5000 yuan (accounted for 15%) fur except.
Age positioning: psychological age: 25 to 35 years of age, physiological age 28 - 40 years old.
Style
Grade woman: Connotation of woman; intellectual luxury
Design concept: simple generous intellectual
Design techniques and elements: fabric (the sense of quality, plastic) assembly of different materials of special process structure (simple, draping)
Color performance: low profile understanding of natural
Design concept: classic elegant sexy
In order to shape the "elegant woman" for the faith, with the modern popular idea remodeling soft, mellow, elegant display way of life to the angle of fashion. With sexy and internationalization of classic elements and subtle romantic life philosophy, as in high-end women bring new life off loaded cultural experience.
Design techniques and elements: fabric (fine and smooth) pattern (flower shape, embroidery, lace change) structure (soft lines, different material)
Color performance: romantic elegant natural
