Yi Xuan Hongkong International Group   

One, company profile Hongkong Yixuan International Group is a collection of R & D, production, sales, brand management as one of professional clothing enterprises, the company mainly to foreign trade mainly products are popular in Hongkong, Taiwan and other regions, while in South Korea, Japan and other Southeast Asia and Europe and the United States market famous. Hongkong Yixuan international group to enter the domestic market in 2009, a strategic cooperation with the Dongguan Municipal Chien Yun Garments Co. Ltd., by the Dongguan Municipal Chien Yun Garments Co., Ltd is responsible for domestic sales. They not only with domestic and foreign excellent designer team, advanced production equipment and professional marketing team, in the pursuit of diversification of products, varieties of a single refinement at the same time, and the use of diversified business model for customers to choose, including: wholesale, agents, joined the order processing and electronic commerce network agent. Hongkong Yixuan International Group in the high-end brand -- "clothing whispers", the pursuit of nature, the pursuit of beauty, the pursuit of perfection, the pursuit of individuality and fashion show every detail of life advocates. The terminal market positioning in the 18~35 year-old female fashion. Hongkong Yixuan International Group in the low-end brand -- "Sveta" personality style and trend design unique let many longing desire, desire are beautiful, amazing young women learn pure Korean clothing dress collocation skill, impact on the most fashionable for women in china. Long term planning of brand promise Hongkong Yixuan international all its brand into a well-known national brand. I hope to start from here, brilliant was born here...... Hongkong Yixuan international group invites you to create the brilliant future with us...... Hongkong Yixuan international group to ensure that the interests of customers, and strive to create a perfect. Corporate culture: the reform, innovation, fast, efficiency Enterprise mission: to create the perfect for the fashionable women Enterprise purpose: Service - oriented, customer first Enterprise spirit: Faith moves mountains, mountains Team spirit: full trust, equal exchange Marketing concept: mutual benefit and progress together Two, brand management ideas First, in the high-end brand clothing whisper 1, price positioning: the noble quality, not price Spring and summer: the main selling products market price: 100-230 yuan Part of the high-end product price: 230-350 yuan The fall winter season: the main selling products market price: 200-400 yuan Part of the high-end product price: 400-600 yuan 2, brand culture: fashion style, the trend of road 3, the brand connotation: characteristic brand glamour, wearing the trend of urban 4, brand style: original avant-garde ideas it knows how to use Heli warlords gesture to stand the pace. Unique it allows people to surrender to it and comfortable. A set of million Korean style as a it has charming amorous feelings. Although it is not rich, nor beautiful threatening, but it is more practical, more sensuous, fashion beauty more understand life. 5, for the crowd: consumers are between the ages of 18-35 years old female fashion 6, take the network wholesale, wholesale and retail, network point, boutique secondary sales marketing mode 7, to network promotion, drive sales combined sales of the concept of entity Two, in the low-end brand -- Shi Weida 1, the price positioning: fine quality, lower price Spring and summer: the main selling products market price: 80-160 yuan Part of the high-end product price: 160-260 yuan The fall winter season: the main selling products market price: 120-260 yuan Part of the high-end product price: 260-400 yuan 2, brand culture: the unique style, personality trend 3, the brand connotation: the characteristics of Japan style, personality fashion 4, brand style: individual style and unique design of so many eager to the trend of fashion, beauty, eager desire to change young women learn pure Korean clothing dress collocation skill, impact on the most fashionable for women in china. 5, for the crowd: consumers are between the ages of 16-28 years old women fashion 6, take the network wholesale, retail network based, wholesale, retail as a supplement to the entity entity marketing mode 7, give priority to with the network of sales channels, drives the combined entity sales sales ideas Three, cooperation mode Customer property content Network regional agents lower the development of network warfare agents, online retailers, wholesalers and distributors entity entity Entity wholesalers to establish juncture for wholesale, regional protection policies Retail store to take the goods, self financing, 10 batch Online retailers to establish the network shops in major sales network platform is responsible for sales Description: (1) network agents is not allowed in the entity wholesalers wholesale goods wholesale area; (2) entity dealers branch membership and non membership system; (for details see marketing policy) (3) all dealers must sell according to the rules in our company policy. (violation punishment and stop cooperation) Four basic conditions, business customers: (1) the basic conditions of the network agent qualification: A, have strong brand consciousness, have some experience of garment industry network; B, on the network has a high degree of integrity; C, set up a unique business website; D, with sales of cyber source strong; E, has a strong, professional operation team, sales, customer service, the promotion of three-in-one; F, the network market plan and step, market development, maintenance and management, marketing network construction; G, on the "whisper" vigorously promote clothes; H, has the ability to resist the market risk; L, have a certain degree of financial strength. (2) entity wholesaler qualifications basic conditions A, have strong brand consciousness, a certain clothing wholesale business experience; B, in the distribution area has a high degree of integrity; C, set up a unique point of sales, the store layout according to the image of the company set; D, familiar with the regional environment, have a certain customer base; E, have a certain degree of financial strength. G, can accept the company culture, must be with the company each work, transfer valuable information; (3) the entity shop customer quality basic conditions A, have their own clothing store; B, must comply with the rules in business, fixed-point distribution company products; C, can accept the company culture, with the company of the work, transfer valuable information; D, with a certain amount of capital base. (4) the basic condition of Internet retailers qualification A, interested in business "clothing whisper" brand network personage; Operation process and operation flow of B, familiar with each big business platform; C, with integrity and good sales head;

Brand women's clothing brand Sveta brand whisper