Introduction
Shijiazhuang red sun Leather Co., Ltd. is located in the Xinji city leather business city of Hebei Province, which is located in the hinterland of Yanzhao and the southeast of Jizhong plain. There are convenient transportation, prosperous commerce, South Shide railway line, North 307 National Highway and Shihuang expressway. Since the reform and opening up, all previous governments in Xinji have taken the development of mining industry as their responsibility, and implemented a series of policies to encourage development, so that fur industry has been rapidly restored and developed. So far, it has become a pillar industry in Xinji, and was named "leather leather capital of China" by the China Light Industry Federation in 2001. A long cultural background and a loose, efficient and harmonious economic environment have laid a good foundation for the rapid and healthy development of the Red Sun company. Shijiazhuang red sun Leather Co., Ltd., formerly known as Xinji red leather factory, was founded in 1997. It is a large enterprise that produces "red sun" brand leather gloves and products. The company has more than 300 employees, including 30 high and intermediate professional and technical personnel, with a total area of 8000 square meters, with an annual output of 700000. At the beginning of the founding of the company, the quality of products was the lifeline of the survival and development of enterprises. They always adhere to the principle of technological innovation and quality development. As early as 1997, a leading group of TQC with main leaders was set up in enterprises, and a full post responsibility system was implemented in enterprises, and the quality tracking management of products was carried out before, during and after delivery. In order to realize the strategic goal of the Xinji municipal Party committee and the municipal government to enlarge and strengthen the leather industry and revitalize the capital of leather fur clothing in China, the company has continuously strengthened the quality management tools and research and development capabilities of the enterprises, has set up a product center inspection laboratory and R & D center, and has purchased and updated the testing equipment and product design and development equipment, and has actively carried out the test, application and popularization of new technologies, new materials, new processes and new achievements, thus ensuring the leading position of the technology content and product quality of the "red sun" product in the same industry at home and abroad. In 1998, the company registered the "red sun rise" trademark and used it on various leather gloves and other products. In recent years, in order to break the low level competition situation of leather gloves in price and style, the Red Sun company has formulated and organized the trademark brand strategy, promoted the image competitiveness of its brand as the focal point for the enterprise to achieve leapfrog development, and regarded the cultivation and creation of the national brand with international reputation as the major mission and responsibility of the enterprise. "Promoting the national industry and building the international brand" has become the common belief and unremitting pursuit of the staff. In product sales, the Red Sun company has decided to develop a strategic model guided by the market, expand the channel network, implement the exclusive store system, and form the brand advantage through terminal advantages, so as to determine the dominant position of the "red sun" brand in the market competition, pave the way for the rapid development of the enterprise, and achieve the goal of "win-win win". Looking forward to the fierce competition in twenty-first Century, the company will take the goal of building a harmonious society as its goal, continue to focus on environmental protection and social development, continue to focus on technological innovation and brand building, constantly surpass itself, constantly develop products that adapt to the market trend and consumer delight, and strive to build leading and internationally renowned leading enterprises and internationally renowned enterprises in the country to make new contributions to the prosperity of the people and to the great revitalization of the Chinese nation.
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