Hongkong Kipone group   

From the beginning of the spring of 2004 and Kipone (KIPONE) brand with a new upgrade image -- "KP", concise, more vivid, more fashion highlight Kipone due the character image. KP is and simplification of the KIPONE refining, and Kipone new image positioning "KIPONE style from Paris (Kipone style from Paris)" concise abbreviation. KP's outstanding performance, in order to clear, Yi Du, remember, and European fashion style. KP new image positioning will be close to the to "feel of Paris" to highlight the European fashion style, Qipai Wang a to adhere to the "classic cowboy style" push trend more front-end, to introduce Europe's new pop elements to "Kipone Cowboy", to pop elements to strengthen the personality characteristics of "new cowboy", also enhance "cowboy" sense of quality, so as to realize the overall "brand promotion". KP future promotion will marked in English as the main body, the initial in the original market will still Kipone Chinese identity gradually from English KP with transition to using only English KP logo. And in the new market will directly promote the image of KP. Promotion of the new image of the KP, to the consumers to convey a strong brand information: "KP cowboys from the European classical; KP on behalf of the European fashion cowboy style; KP highlight personalized product design, highlights the superior comfort of product characteristics -- KP will to their own tastes become outstanding in the Chinese market in jeans and casual wear". The new KP advertisement: "cowboy -- King kipone"