R & D base of blue and ancient   

A beautiful city near Nehe, south of France - Nimes (Nimes). She is the birthplace of blue denim, 1848 California people Levi Strauss, will be the blue denim cloth, the introduction of the United States, since the birth of the familiar Levi 's (the meaning of denim denim is de Nimes both Nim's manufacturing). In 1968, was once a sailor of the French Fischer • Meng days (Ficher• mend (s) in NIM established the a clothing factory, specializes in the processing of some workers installed, the Shuangshi plus anchor pattern as the product logo until 1985 founded the land van jeans brand. 1989 VAN JEANS LAND by the French designer Francois • Lang Baer (Francois• Lambert) at the helm, and redesigned the new English LOGO, has been used so far. Francois • Mr. Baer's design has inherited the European tradition of simplicity, atmosphere, and the pursuit of quality. All products and wash water completely by the master in person, in its lead VAN JEANS LAND development is very rapid, the current VAN JEANS LAND in France is very popular with young people in favor of a fashion brand, in addition to denim products, but also radiation to leather, cosmetics, jewelry and home textile fabrics. Into twenty-first Century, the Chinese market's amazing spending power to see another one to be conquered by the master of the Alps. In 2001, in Fran OIS • Lang Mr. bell before retiring, he set out to enter the China market brand development plan, and therefore according to Chinese custom to design a two lions in a direction wheel logo and new English logo, and in 2004 in France successfully registered. Francois • Mr. Baer hopes to bring this excellent brand to the Chinese consumer culture of the Chinese consumer, 2005 VAN JEANS LAND in Guangzhou City, Guangdong Province, set up a research center for the Chinese market, the study of consumer habits, the Chinese colleagues to help French general company in accordance with the advanced regional classification method, the market for scientific classification, and for different regions to develop a different marketing strategy and product structure, to build China's aviation industry in the aircraft carrier. At present, China's research center has begun to shift to R & D center, 2006 VAN JEANS LAND officially embarked on the development of the Chinese market