Guangzhou Hesheng Industrial Co., Ltd.   

LAND VAN JEANS brand positioning is mainly aimed at young college students and white-collar workers who like fashion style cowboy leisure clothing brand. Brand personality: health, vitality, individuality and creativity. The target consumer group is covered by 16~40 years old (the proportion of men and women is basically flat). 16 - 20 years old (high school students, college students). 21 - 26 years old (white collar), young people with fixed income and personality. 27 - a 40 year old group of successful people who are successful in their careers. Price positioning: LAND VAN JEANS cowboy leisure products adopt diversified price positioning to fully adapt to the income gap of all kinds of cities and regions in China. Reasonable price, high grade design, excellent quality, the price is: spring, summer, weave knit 59--99 yuan woolen 109--159 yuan shirts, 119--199 yuan jeans, 139--299 yuan coat 159 - 209 yuan, Qiu Qiu, Qiu Qiu winter knitting, 89--149 yuan woolen 109--189 yuan shirt, 119--199 yuan jeans, 139--299 yuan coat 159 - 299 yuan LAND VAN JEANS product series, classic series: implicit and connotation, inherit a perfect value, simple and not simple, and embody the essence of its charm. The fashion series: cheerful and elegant, giving people different temperament and charm, expressing extraordinary taste and displaying the life state advocated. The personality series: showing different looks, publicizing and advocating ideas, expressing a kind of behavior and attitude towards the society.