Hangzhou leading fashion Co., Ltd.   

Jeans, originally designed by the Americans in nineteenth Century to cope with the heavy daily work of a kind of job service. Now already among the darling of the fashion industry, and even become an important cultural symbols, also endowed independence, freedom, rebellion, rough, the heroic spirit of the kernel, after continuously embedded in the western industrial revolution, the development of a high degree of "modern" society. In the industrial age, the cowboy is the continent in the machine language is completely eroded by the beliefs of the stick before. Freedom is the cornerstone of the cowboy culture, is also a new era of poetic appeal. From the British cutting-edge brand jeans URNO.1 especially, combined with local cultural demand and creation, respected determination and assurance yet creative attitude to life. In product development and design of a blend of classic and fashion, to the industrial age rugged and British retro elegant tone, to create a more suitable for Asians layout and line and confidence, natural, self wearing philosophy. Established brand background who presided in initially wanted to create the brand, is by virtue of years of operation experience in brand jeans precipitation and a keen insight into the market and saw active in the Chinese market the most denim brand products as compared to the single of that factory product development speed slow and out of stock problem seriously, the lack of good and effective brand image promotion. Such development is bound to lead to a lack of brand innovation, market development space is not. The reason to create and focus on the "Urno.1" brand, is to change and improve the shortcomings of the Chinese market, so as to meet the needs of the market.