Introduction
Still degree dress created by Hongkong suntoo Investments International Ltd in 1996, is a business to SUNGDU brand casual apparel oriented comprehensive enterprise group. The group is headquartered in Hongkong. Zhongshan city is the degree of the clothing is Hongkong suntoo Investments International Ltd owned, in Chinese mainland only affiliated enterprises, mainly engaged in "SUNGDU Shang Du" fashion leisure clothing brand, and strive to create a "leading brand fashion leisure Chinese". The group has a complete straight camp, associates and joined the and so on the many kinds of forms of marketing, set up more than 10 eight regional marketing, office in the country, and the establishment of product design and R & D center in Hongkong, Shanghai, Zhongshan and other places, while still in Italy, France, South Korea and other countries set up a popular fashion information station, gather the latest fashion trend in the world information. Through the advanced Internet system, allocation of related resources throughout the command, make the enterprise onto the scientific management, modernization of the straight channel operation. The company set the development, design, production, sales as one, with European and American fashion leisure element as the main body, adhering to the "fashion, beautiful, dynamic" style to create a comprehensive international fashionable leisure brand. The group pays attention to product research and development, set up clothing products, professional R & D team, hired Hongkong, Korea famous fashion designer, pay close attention to "design innovation off" and "fabrics innovation shut". Still degree clothing covering T-shirt, shirt, sweater, jacket, coat, down jacket, skirts, pants, jeans, class accessories such as more than 10 series, thousands of styles, with "youth, colorful, dynamic" style, guide the leisure fashion, show the vigor of youth. Is the use of ERP advanced information management technology, make the supply chain in the planning, design, production, distribution, inventory management and so on each link, to get the scientific management in the information technology support, the real implementation of the enterprise resource optimization, information synchronization, line is smooth, stop in place. Gradually achieve timeliness of supply chain smoothly and logistics system. It is highly attached to the management system of scientific, systematic, practical effectiveness, consciousness, the continuous optimization of enterprise quality management and team building. The group has realized the electronic commerce, strengthen the internal resource sharing and network management. It is of advancing with the times to create "domestic leisure fashion leading enterprises, the international famous brand" enterprise objectives, "create a new field for the development of fashion, to enhance innovation capability, the development direction of youth add color for the society", "gathering talents, strengthen network, enhance the brand" business strategy, "fashion navigation technology leading, independent innovation" brand concept, people always inspires is vigorous forward. The company has strong financial strength, strong product development capabilities, have excellent design team, excellent marketing team. Brand positioning in line with the future development trend, have the brand potential is very high, will also rise as a big, in the fierce competition in the apparel industry emerged xinfeng.
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