Introduction
Lotto began in June 1973, and it became a symbol of its start, and then went into basketball, volleyball, track and field, and football, and all kinds of sports. In the first ten years, the Lotto market is concentrated in Italy, becoming a reference for the sports field, and is one of the leading companies in the field of tennis. In the eighty's, Lotto realized the initial model of football, and with the internationally renowned sports teams and athletes began to cooperate successfully: Newcombe John, Gomes Jose, Luis Clerc Andrei, and Gullit Ruud in the football field, which makes Lotto company to become a leader in tennis and football. At the same time, the company also began to develop foreign markets, to lay a solid foundation for today's achievements. Tomat Andrea, the new chief executive officer and President, Lotto, in 1999, the company is: Sport Italia, its goal is to explore the advantages of the brand, and the growing customer service quality and effective combination. The advantage of Lotto is that it is full of energy and innovation, with good quality, unique Italy style and a real passion for sports. Lotto's new mission today is to focus on the technical performance of shoes and clothing in football and tennis, and to become the world's leading brands through advanced technological innovation and design. In addition, Lotto has also developed a male and female leisure clothing and shoes, and its logo by the third party to promote the application in the glasses, sports clothing license. Today, Lotto's products, stores, franchise stores through its own stores and franchise sports products, such as large shopping malls and other channels, marketing 80 different countries. The company also paid particular attention to the development of the street before the store and flagship store, these shops in Italy, whether in the mainland or abroad, have been widely implemented. Italy Lotto sporting goods in 1973, by the Lotto family in the world footwear manufacturing center - Italy, the northern part of the Montebelluna. In its first ten years, the company's strategy focused on manufacturing tennis shoes and tennis suits, and the first sponsored professional tennis tour of some of the big names, such as Becker, Muster Andrea, Gaudenzi Thomas, etc.. This strategy makes the company has achieved initial success in the Wimbledon tennis tournament, American and French Open tennis match. In the 1980s, Lotto to broaden the scope of business, turn to join in football shoes and football clothing manufacturing, and with the same type of small businesses to compete, the earliest spikes is born in this period, and the famous players, club sponsorship contracts have also signed the. This included Dino Zoff, Ruud Gullit, Zvonimir Boban, Clarence Seedorf, Cafu, Andriy Shevchenko, club, with AC Milan, the Dutch national team, Napoli and Juventus, Chievo and royal Sarah Cossack club. Lotto products due to the excellent quality, novel styles and high technical content and world-famous, this is Lotto in the world within the scope of professional and amateur match establish the reputation of the key factors. Each of the products of the Lotto has been a symbol of victory, the symbol of the Lotto company to become a leading global trend in the field of football, football and tennis apparel and footwear manufacturers. From the late 1980s, Lotto created men and women "casual" series, children's shoes, it is these clothes transmission of even the most discerning consumers will also need the leisure life of the message. In the history of the Lotto project, the project has always been the key to the success of the case, which has been a continuation of this tradition. In the football field, Lotto signed a top star Shevchenko Andriy, the World Cup winner Brazil team captain Cafu, Holland star Seedorf Clarence. Similarly, the Lotto also sponsored the many giants, from the Italian Palermo football team to Siena football team and Chievo Verona football team from Germany's Borussia Monchengladbach Mainz.
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