Hongkong Kipone group   

From the beginning of the spring of 2004 and Kipone (KIPONE) brand with a new upgrade image -- "KP", concise, more vivid, more fashion highlight Kipone due the character image. KP is and simplification of the KIPONE refining, and Kipone new image positioning "KIPONE style from Paris (Kipone style from Paris)" concise abbreviation. KP's outstanding performance, in order to clear, Yi Du, remember, and European fashion style. KP new image positioning will be close to the to "feel of Paris" to highlight the European fashion style, Qipai Wang a to adhere to the "classic cowboy style" push trend more front-end, to introduce Europe's new pop elements to "Kipone Cowboy", to pop elements to strengthen the personality characteristics of "new cowboy", also enhance "cowboy" sense of quality, so as to realize the overall "brand promotion". KP future promotion will marked in English as the main body, the initial in the original market will still Kipone Chinese identity gradually from English KP with transition to using only English KP logo. And in the new market will directly promote the image of KP. The new promotion of the KP image, will convey a strong brand message to consumers: "KP cowboy from the European classic; KP on behalf of the European style cowboy style; KP highlights personalized product design, highlighting the superior comfort of product characteristics - KP will be the Chinese market in their own taste of the cowboy casual apparel leader". The new KP advertisement: "cowboy -- King kipone"