Hangzhou lead Garments Co., Ltd.   

Jeans was originally designed by Americans in nineteenth Century to cope with heavy daily labor. Nowadays, it has become a favorite of the fashion industry and even an important cultural symbol. At the same time, it has been given the spiritual core of independence, freedom, rebellion, rough and heroic spirit, and has been embedded in the highly developed modern society after the western industrial revolution. In the industrial age, the cowboy is the belief that the mainland is firmly adhered to before the machine language is thoroughly eroded. Freedom is the cornerstone of cowboy culture as well as the poetic appeal of the new age of dress. URNO.1, a new Cowboy brand from England, combines with the needs of local culture, and admired steadfast and resolute but creative attitude. In the development and design of products, it combines the classics with the trend. With the elegance of the industrial age and the elegance of British retro elegance as the keynote, it creates a more suitable Asian style of dress and line, with confidence, nature and self. When setting up a background, the brand leader initially wanted to create the brand. With the experience of many years of Cowboy brand operation and the keen insight of the market, he saw that most of the Cowboy brand products that were active in the Chinese market were relatively simplistic, the product development speed was slow, the problem of broken goods was serious, and there was no good and effective promotion of brand image. Such development will lead to insufficient brand innovation and little room for market development. The creation and focus on the brand of "Urno.1 Yi Yi" is to change and improve the malpractice in the Chinese market, so as to meet the needs of the market.