Dongguan Tianyi Garment Co. Ltd.   

"South Korea SZ" consumer group positioning in the new women aged 18-45. They are in the city following the fashion trend of the family, is also the most spending power of the group. They are mostly white-collar workers, the social elite, has a high social status and independent economic status, the pursuit of individuality and freedom of life, in the concept of consumption, advocate of quality. They are eager to fashion to enhance the superior image and express themselves through clothing. To this end, they pay less attention to the price of fashion, more concerned about the style of novel, exquisite workmanship and wearing comfort. "South Korea SZ" keenly capture psychology of modern urban women, by capturing the essence of fashion and creative play and do in fashion design style unique, quality excellence, style continues to introduce new. Brand connotation: identification, confidence and commitment; design philosophy: focus on quality, the pursuit of fashion, advocating simplicity; Product style: Korea fashion elegant dress; Product positioning: urban white-collar work fashion; material: cotton, linen, positioning, knitting, woven; Target customer: suitable for 18-45 years old female temperament; Price positioning: spring summer autumn and winter 128-398 yuan, 168-598 yuan; Market positioning: franchise business, regional agents combined. Brand development planning: 2010 plans to create a truly belong to China dress brand consumption. Brand promotion strategy: to build brand image as the core, the franchise chain expansion form, adhere to the principle of cooperation, system development, resource sharing, to establish a close cooperation and efficient operation of national women's clothing network; the characteristics of culture enhance the corporate image, to improve the characteristics of service brand appeal, the characteristics of economic growth driven marketing.