France Lunnu clothing (Hongkong) International Limited   

Lunnu clothing brand founded in 1977, Paris Montaigne street. Predecessor is called "clothing Lunnu" French tailor shop, designed for the French woman customized for their personal style of clothing, brand founder Clara in 1956 has been in the clothing. Accurate grasp of the charm of women, from the beginning of Clara to reveal female's freedom and individuality as the starting point of creative fashion design. Always believe that "women's clothing beautiful and sexy, she should be inside beautiful and sexy performance". Therefore, until now, inserted Lunnu served as the designer is always to "touch the soul of design ideas as the life for the pursuit of the guidelines for action, and spare no effort to the code to create beauty and people all over the world to share. Clothing Lunnu brand since the date of birth, due to the profound grasp of women's spiritual world products are rapidly covered France exported to North Central Europe and other countries, has become one of the preferred clothing brand in the individuality young women in Europe. 2003 French vests Lunnu (Hong Kong) International Co., Ltd. was established, "clothing Lunnu" brand of officially landed in China, just a few years of accumulation, has developed into a set of product design and development, production, sales, logistics and export trade as one of professional clothing company. The enterprise's own production base of 30 mu, the introduction of a number of imported from Japan and Germany computer integrated advanced plastic ironing clothing processing production line, annual output of 2 million, annual output value of 300 million yuan. The leaders of the company have a brand management experience and a keen market sense, and the prospective of European and American fashion elements and grasp the unique charm of the taste, fashion, elegant, quiet, so from the inside and outside exudes charm trend. International fashion design (France) Research Center certification authority won the 2006 French clothing Lunnu "brand, 2007 vests Lunnu has covered Guangzhou, Beijing, Xiamen, Chengdu, Shenyang, Chongqing, Wuhan, and other on 100 cities. To make the female temperament, promote the French fashion culture - this is the "clothing Lunnu"! brand positioning Style: a taste of modern women's fashion Age location: Psychology at the age of 25 - 40 years old age women Have received a good education, to urban workers mainly Population characteristics: There is a strong advocate of taste, personality, cheerful, positive, sunshine, the popular not blindly, pay attention to the quality of life. product positioning The types of goods is divided into: Knitted and woven, fabric, denim, feather, accessories six categories. The overall proportion of goods: The percentage of usage The image of goods 15% 15% set up the product image The main products are the main sales of 55% 85% 30% Color structure: Classic color 70% color 30% The color of the product positioning: Modern classic series: black, white, grey, purple, blue, brown Fashion leisure series: black, white, gray, beige, beige, red Product process: Technical characteristics: paying attention to local modification techniques, the use of French pop elements, such as: fold, beads Fur, diamond, increasing the value of money selling Style: version on self-cultivation, popular three-dimensional shoulder design, the fold technique skillfully, fashion, stereo, simple atmosphere. Fabric: wool, mainly in the natural environment, natural silk, worsted cashmere wool, chemical fiber, lace and high-tech fabrics; Channel positioning: direct, franchise based, the main consumer market with two or three stores a city based, one or two shopping malls around the two or three level city radiation and location