Introduction
Its better - "It'sbetter ecological" children's clothing is Jiangsu Dongdu Textile Group pushing children's clothing brand, has been named the national Mianjian products, brand-name products in Jiangsu Province, China ecological fiber products.
"It'sbetter" is the first brand of children's clothing China ecological. In a healthy, environmentally friendly, safe and comfortable brand concept, in the beginning of the brand, the company is the first to put forward without formaldehyde, heavy metal components of the fabric, adhere to the use of non polluting, non toxic dyes. According to the characteristics of children's clothing consumers, specifically the introduction of the tension tester, neck pull instrument, from the clothing of a button, neck and the size of every detail, with the special equipment for measurement, and all through the test, to ensure the safety of the product.
"It'sbetter" in product design and development to environmental protection, safety, health and comfort "as the theme, combined with the development of children's body structure, in the premise of a healthy and comfortable, fashion design concept, with exquisite technology, dedicated to create the brand Zhuo Yuepin!
Clothing brand is one of the important reasons for its important reason is that a steady stream of innovative products. With many years of international famous brand cooperation and accumulated experience, and set up the research center and the Jiangnan University, Donghua University, focusing on the development of new knitted fabrics, the formation of Cooldry moisture absorbing and quick drying series, Sunlite series of mickface ultrafine hollow thermal, soft series, hyrech series of functional products, widely used in children's clothing.
In order to meet the demand of contemporary children's clothing, "It'sbetter" innovation and exploration in the field of children's clothing, and hope that through our efforts, to promote the green children's clothing industry continues to advance!
Jiangsu Dongdu Textile Group is one of the largest textile enterprises Chinese. Corporate sales increased by 100 million yuan in 1997 to 1 billion 837 million yuan in 2007, exports increased from $8 million 180 thousand to $208 million. Founded in 1956, after 50 years of cultural accumulation, Jiangsu Dongdu Textile Group has developed into a set of cotton base, weaving, embroidery, printing, dyeing and finishing, garment washing, as one of the major textile science and trade group, for six consecutive years was named Chinese textile industry hundred strong enterprises, export fifty companies the comprehensive competitiveness of the knitting industry top 10 enterprises. The group has 5 wholly-owned enterprises, 3 foreign joint ventures, respectively, in Shanghai, Shenzhen, Fuzhou, Hongkong, Japan, Singapore, South Korea has offices.
brand positioning
Market positioning: City two or three District, as well as the county, the township's independent specialty stores
Population positioning: 0 to 12 years old children, that is, the baby to 150cm.
Product positioning: the public consumption, product style to generous, fashion, active, naive as the theme, focus on the practicality and quality of clothing, clothing safety, comfort, environmental protection, etc..
Price positioning: Summer: 30 to 90 yuan in the spring and autumn winter: 50 to 150 yuan to 280 yuan: 120
Alliance advantage
First, put an end to the virtual business, Dongdu group huge R & D production capacity, to the powerful guarantee to "It'sbetter" children's ecological supply and quality of products. Dongdu group for five consecutive years was named Chinese textile industry hundred enterprises, top fifty enterprises, the comprehensive competitiveness of the knitting industry top 10 enterprises.
Two, put an end to the remote management, Dongdu group in the main city have set up branches and marketing center, the company and the franchisee keep close contact.
The quality of the products, the highest honor in three, "It'sbetter" children's ecological national Mianjian products national quality supervision and Inspection Bureau recommended "recommended authorization and Chinese Fiber Inspection Bureau" China ecological fiber products". The quality of the product is the best in china.
Four, the high-end quality, the lower end of the price, in accordance with the public consumption. Dongdu group huge R & D and production capacity, greatly reducing the "It'sbetter" product development, design, production costs, product prices are generally lower than the peer 40. Endow the product with strong market competitiveness.
Five, joining the low threshold, low discount, profit and profit space, the company supports large.
Six, adhere to the attentive service from the beginning of the design fully integrated with the end customer, put yourself in the customer's point of view to consider the issue, and for different market segments, to establish a set of customer analysis system.
Seven, the unique brand positioning to create an international brand. "It'sbetter" brand from the beginning of creation, the development of philosophy is to unswervingly implement the upgrading of products, build brand characteristics, continue to integrate our resources advantage, make "It'sbetter" from a local brand become an international brand.
Eight, the company by virtue of years and international famous brand cooperation experience, and set up the research center and the Jiangnan University, Donghua University, focusing on the development of new knitted fabrics, the formation of Cooldry moisture absorbing and quick drying series, Sunlite hollow thermal series, mickface ultra fine soft series, hyrech series of functional products, widely used in children's clothing.
If you have any need, you can consult:
Telephone: 0591-87601235
Contact: Manager Wu
Qq:154648558 (note to join)
Main Products
Contact information
New business
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