Shanghai Luo Hao Fashion Co., Ltd.   

Shanghai Luo Hao Clothing Co., Ltd. (LUOHAO) is a professional menswear manufacturer specializing in the production of suit and leisure wear. Founded in the 80s of last century, its predecessor was "Lizi suit factory". After more than 20 years of rapid development, the company has fixed assets of 120 million yuan and employs more than 1000 people by the end of 2008. It has set up more than 450 special stores and 30 more than 100 counters and outlets in 25 provinces and cities nationwide. At the beginning of the establishment of the company, under the leadership of general manager Mr. Luo Xiuliang, the Luo Hao people followed the low-key and pragmatic style, strictly controlled the design and quality of clothing, and won the vast number of consumers with unique and fashionable design and high quality. In the 90 era, Mr. Luo Xiuliang, chairman of the board, visited the developed countries such as the United States, Italy, Germany, Japan and other developed countries. With keen eyes and forward-looking thinking, he introduced the international top garment production lines such as German Du Kepu, American profit, Germany 100 Fu, Japanese heavy machinery, etc. In 1996, Shanghai Luo Hao Fashion Co., Ltd. was officially established in Shanghai, China. Officially launched the "LUOHAO Luo Hao" brand men's wear series, mainly based on elegant elegance and solemn style, such as cashmere, fur and other high-end casual wear. At the same time, in order to provide better sales support to franchisees, the company launched the market plan of brand chain Monopoly in 1998, and made the second integration and planning for the brand image of Luo Hao in the same year. The hard work of the Luo Hao people has also won the return of the market and the recognition of the consumers. In 1999, the company won the national clothing quality supervision and inspection center "excellent products", the Eighth National exposition gold medal and other honors. By the end of 2001, the company had opened more than 320 franchises, with an average return of more than 20%. Formed the first rapid development period since the company was founded. The development of the high-speed railway did not make the Luo Hao people complacent. In order to meet the long-term development needs of the company, Luo, general manager, put forward the management idea of "controlling the speed of business development and putting the emphasis on strengthening infrastructure construction and improving quality in the first place" in 2002. Around this concept, the company launched the CIS project development and application in 2002. In the 2002-2004 three years, three branches were set up in Henan, Anhui and Hunan, and four provincial agents were recruited. The management foundation of Luo Hao was set up in one fell swoop. The company signed huge sums of money to sign the movie star Hu Jun as the spokesman for Luo Hao's brand image and the third integration of the brand image, laying the brand foundation of Luo Hao. At the same time, the company increased its continuous investment in infrastructure, improved the product quality and service efficiency, and established the quality service base of Luo Hao through the certification of the quality system of Wan Tai ISO9001:2000. The establishment of the three management foundations has made Luo Hao more standardized, systematic and institutionalized in management and management, laying a solid foundation for the second take-off of Luo Hao. Since 2004, Luo Hao has successively selected the ten major competitive brand products of China's garment industry, won the "China Chain Store Association member", the national fiber quality supervision and inspection center "ecological fiber products", and the LUOHAO (Luo Hao) trademark has also been awarded the honorary title of "Zhejiang famous brand", "China's famous brand" and "China famous brand". At the same time, Luo Hao's brand image has been upgraded and integrated for fourth times. Through the accurate market positioning, the dynamic price competition system, the leading product development team, the formalized terminal training mechanism, and the meticulous terminal actual combat system, five aspects of the store image, brand image and service consciousness have been optimized. At the same time of its own development, the company has not forgotten the responsibilities and obligations of a responsible enterprise. Whether it is 03 years of SARS or 08 years of earthquake, we can see the positive contributions of companies and Luo Hao. For many years, the company has been awarded the title of "city tax credit AAA" enterprise and "large taxpayer". It truly embodies a respected image of corporate citizenship. At the beginning of 2009, the chairman of Luo Shang Liang, focusing on the future development of the enterprise, once again put forward the ambitious goal of "centenary". The enterprise vision of "building the first brand of Chinese business casual wear" and the mission of "leading the development and trend of casual business in Chinese business" are defined. Around this magnificent goal, the Luo Hao people are committed to providing quality products to their customers, creating space for their employees, creating long-term benefits for themselves, creating a prosperous and harmonious society for them, and truly realizing the "100 year old Luo Hao, evergreen" everlasting youth.