Top billion Garments Co., Ltd.   

The "Korean SZ" consumer group is positioned at the age of 18-45. They are the people who follow the fashion trend in the city and are the most consuming groups. Most of them belong to white-collar, social elite, have a higher social status and independent economic status, pursue individuality and free life, and advocate quality products in their consumption concept. They yearn for fashion to enhance their superior image and express themselves through clothing. To this end, they pay less attention to the price of fashion, more concerned about the novelty of style, the exquisite workmanship and the comfort of the dress. "Korea SZ" is keen to capture the psychology of modern urban women. By capturing the essence of fashion trends and giving full play to its creativity, it can make itself unique in fashion design style, keep improving in quality and constantly innovate in style. Brand connotation: identification, self confidence, commitment; design concept: quality oriented, fashion seeking, advocacy simplicity; product style: European and Korean fashion and elegant women's clothing; product positioning: urban white-collar work clothes; material positioning: cotton, linen, knitted, woven; target customers: suitable for 18-45 year old temperament women; price positioning: spring summer clothing 128-398 yuan, autumn winter clothing 168-598 yuan; market positioning: franchising, regional agency business combination. Brand development plan: in 2010, we plan to build a genuine women's clothing brand that belongs to China's consumption. Brand promotion strategy: take the brand image construction as the core, franchise chain as the expansion form, adhere to the cooperation alliance, the principle of system development and resource sharing, and establish a nationwide close cooperation and efficient operation national costume dress operation network, enhance the corporate image with the characteristic culture, enhance the brand attractiveness with the characteristic service, and promote the economic benefit growth with the characteristic marketing.