Beijing Shi Dian Eaton Trading Company   

Brand style positioning: brand jack&murphy to fashion, leisure activity, connotation as the basic orientation of brand, the brand embodies the modern urban fashion for men and women, the pursuit of the grade, brand, leisure, fashion dress, and advocating freedom, independence and leisure life attitude. Market positioning: mid-range fashion men and women casual wear Operating position: to join the distribution, agent distribution and form of proprietary, settled in A-level A-class shopping malls, commercial Mong District, a second class city stores. Three or four categories of urban commercial street and one or two kinds of department stores. Design and positioning: fashion business casual with the inherent beauty and natural appreciation of the beauty of the history of the dress warm; Love of high quality fabrics and the attention of the fashion, it will be all natural into the field of fashion pioneer. A. for consumers to design fashion and leisure dress way to meet their high quality, young dress mentality; B. uses a large number of popular elements and makes its localization, in line with the aesthetic orientation of the domestic target consumer groups and consumption habits; C. The unified style of products, improve product structure, multi supplement product portfolio, suitable for working, social, casual dress. D. color in addition to adhere to the jack&murphy (Jack Murphy) brand inherent color take out, followed by when season international popular tone. The design content of E. outstanding product, each one after the sculpturesque designer, strive for perfection. Product materials: 80% use of the popular European fabric, 20% for the day, and South Korea's advanced fabrics; natural hair, cotton, silk, Tencel, modal as main raw materials; Product price: the main price is 88 yuan ---888 yuan (spring, summer, autumn and winter) Product positioning: the product highlights the sophisticated technology, the details are outstanding, with a unique; Age positioning: the concept of fashion dress for young people in urban 18-35