Brand introduction
Inbull also pays attention to the fashionable Cowboy brand of walking culture. It believes that jeans are not only sexy and fashionable, but also the true pursuit of comfortable experience. It is also dedicated to extending people's walking experience, taking the slogan of "going with the sex" as the slogan, taking "casual" and "natural" as the core value of the brand, and deeply loved by 22 to 32 years old urban women who love to walk and travel.
Brand archives
Brand name: step by step (inbull)
Date of birth: 1992
Birthplace: Chinese cowboy capital - Zhongshan, Guangdong
Brand positioning: fashion cowboy leader
Value proposition: arbitrary and natural
Brand slogan: follow sex
Group positioning: urban women aged 22 to 32 years old
Product range: jeans trousers, seven points trousers, five pants, hot pants, denim skirts, cowboy tops, etc.
Orion of the Name
Inbull, which represents the pace of freedom and the freedom of walking, is the first two words of the idiom "step by step." it conveys the spirit of the brand's efforts to lead the trend of women's jeans. Step by step, the English name "inbull" echoes the bull market in the stock market, which implies a brand leading feminist jeans industry.
Brand style
Also, the brand advocates the use of simple lines to create a new image of urban women's "going along with the sex". The product is in line with the international trend, and persists in the selection of high comfort and high quality denim fabrics. It is widely used in printing, embroidery, sand washing and other techniques. Through the excellent version design and Stereoscopic Cultivation and tailoring, the integration of personality and fashion, sexy and leisure, delicate and exquisite is integrated seamlessly, each process is also showing the purity and focus of women cowboy clothing.
Brand development
With the continuous growth of brand, it is also loved by more and more urban women who love to walk and travel. At present, a large female Cowboy brand is set up, which integrates R & D, production, logistics and sales. By the end of 2012. Also in Shanghai, Zhejiang, Shandong, Hubei, Hunan, Anhui, Jiangsu, Sichuan, Chongqing and other 13 provinces and cities to establish a sales network, the country has more than 130 stores, 2012 turnover of nearly 120 million yuan.
