Mingle (China) Co., Ltd.   

Mingle is a fast growing Chinese sports brand. Its target customers are young men and women aged between 16 and 35, who are vigorous and have a positive attitude towards life. Their products include shoes, clothing, accessories and other equipment. Mingle develops its production and sports equipment through its own production equipment and outsourcing companies, and sells products of famous brand by covering 22 distributors in China and over more than 2400 retail outlets. About 86% of the authorized retail outlets are located in the three or four tier cities that we consider the most growth and expansion potential. In 2005, mingle brand was identified as "China's well-known trademark" by the intermediate people's Court of Longyan, Fujian. Since 2003, the famous brand has been recognized as the "famous trademark of Fujian" by the Fujian famous trademark recognition Committee. Since 2003, the products of mingle have been identified as "national inspection free products" by the AQSIQ. The famous brand sports products focus on comfort, fashion design and excellent cost performance. Mingle highlights its unique brand image through bright colors, strong contrast and bold patterns. Mingle promotes marketing through various channels. These include engaging famous Hong Kong and Taiwan stars and professional athletes as image spokesmen, sponsoring high-level sports events, promoting famous brands and products through TV, Internet, outdoor advertising, media and various local activities. Famous music is the main sponsor of the 2008 Olympic Games trampoline champion He Wenna, one of the most watched Olympic teams in China. All along, famous musician has employed famous pop singers and combinations of Hongkong and Taiwan as spokesmen for the image, presenting the famous fashion and vibrant brand image.