Jordan Brand is a brand under NIKE. Jordan Brand is a subsidiary of NIKE, which belongs to NIKE, has independent research and development capabilities, but still sells according to NIKE's sales strategy.
Since Jordan entered NBA and signed with NIKE, his personal strength has been revealed step by step. At first, NIKE began to be popular with Jordan's R & D shoes (that is, the Jordan generation). In addition, when the Union banned the appearance of shoes on the grounds of "disharmony between the shoes and the team's clothes", people's curiosity was aroused, and everyone rushed to the store to buy this banned "Jordan generation".
With the launch of the two generation of Jordan, the effectiveness of the advertising campaign began to emerge, helping Jordan (of course NIKE) set an image in the shoe market. It makes people realize that Jordan is not only an athlete, but also an artist.
The birth of the three generation of Jordan truly symbolized the arrival of the era of "Air Jordan", and the LOGO of Jumpman (also known as "little flying man") was also distinguished from the traditional "match mark" of NIKE. With the amazing beating of the free throw line of Jordan, the fans (including US) were completely conquered by him. No doubt, NIKE certainly knows how important the infection of Jordan is, so that Nike shoes are accepted by all kinds of consumer groups. With the historical conditions of NBA at that time, big bird bird and Magic Johnson have grown old, and the alliance has been without a head.
So after Jordan's four generation, the five generation... Jordan Brand has continued to this point.
Michael Jordan, a basketball player visiting Taiwan, although she regretted all the fans left behind, but also fired the brand of "Jordan Brand" launched by Michael Jordan! As a legend of sports history, Jordan conquered the world with his untiring spirit and created brilliant records for posterity. Therefore, Jordan not only has outstanding performance in basketball court, but also represents a passion for life and persistence in outstanding performance.
Because of the status of Jordan index, from the name of "Air Jordan" in Nike, a revolution of sports appears. Even if Jordan has retired, the charm of Air Jordan in the twentieth years is still undiminished. In view of this, as rappers P.Diddy (Jennifer) and Jennifer Lopez have launched their personal clothing brands, Michael Jordan also set up a "Jordan Brand" brand in the hope of enabling more people to understand Jordan Brand.
Since Taiwan did not introduce Jordan Brand before, with the Jordan's visit to Taiwan, Taiwan also introduced Jordan Sport (Jordan's Sports Series) and Jordan Lifestyle (Jordan leisure series) under Jordan Brand, each with its own unique style, believing that more fans who love Jordan can be closer to the "basketball God" Michael by the related products.
Jordan's team [1]Jordan Sport series includes Jordan series basketball shoes, sports training shoes and jerseys, all of which are highly breathable, functional, and avant-garde products. Among them, the AJ series shoes are introduced to the nineteenth generation, and many of them are even more fans. The Jordan Lifestyle series stimulates various design inspirations in various sports elements, such as baseball clothes, Casual Shirts, long, short sleeved shirts, woolen vests or new jeans. All of these make the Jordan Lifestyle series can span sports wear and present diversified daily leisure styles.
