Brand culture
Happiness and health: happy and healthy growth is the great expectation of every parent. Choose high-quality fabrics, reasonable tailoring, XTEP children to bring comfort products to children, let children feel their parents' love at all times.
Vitality and freedom: XTEP children's products are bright and fashionable, so that every child wearing XTEP products is full of vitality and becomes a dazzling little star on any occasion.
Fantasy and romance: fantasy and romance are always "fairy tale books" that accompany children's growth. XTEP children encourage children to be creative and romantic. Therefore, every season's products can lead the fashion, and each piece of clothing can be arranged according to their wishes, so that children can plug in the wings of imagination and fly to a wider space.
Challenge and exploration: courage and curiosity make children constantly challenge and explore this unknown and new world. XTEP children's products are designed to meet challenges for them, explore the world, get ready for all equipment, and start with them at any time and feel the world.
Brand story
The strength of XTEP children comes from the support of the parent company, XTEP group. In view of the current brand status of children's wear industry in China, XTEP children inherit the differentiation development strategy of mother brand, concentrate all available resources, strengthen brand advertising input, and promote the XTEP children to achieve the height of industry by brand. Using advertising input and terminal interaction to drive market development and enter the market segments at a higher starting point will surely inject a powerful force into the development of children's wear market, create a new brand promotion mode in the industry, accumulate brand value, and create the leading brand of Chinese children's leisure fashion products.
from Two thousand and fourteen Since, the children of XTEP have reached a strategic partnership with the CCTV children's channel for three years. At the same time, XTEP children's brands broadcast advertisements every year on CCTV children's channel, Jiangsu you man channel and Beijing's cool channel. Fourteen thousand eight hundred and sixteen Times ( Fifteen second / Times).
Learn from the successful development mode of XTEP fashion brand, XTEP children 2012-2013 In, the popularity of the "little star" activity on the platform was rapidly gathered. Two thousand and fourteen In 2009, we will send outstanding XTEP small stars to CCTV's "big hands and small hands" column to display talent, integrate resources in all directions, drive sales through activities, promote the development of terminals with brand, stimulate the attention and interaction of consumers with the influence of activities, and enhance consumer loyalty, achieve high return rate and high purchase rate.
Brand history
Two thousand and one Founded in, the first brand in the country has launched entertainment stars to endorse sports brands.
Two thousand and two XTEP (China) Co., Ltd.
Two thousand and three Annual contract TWINS Brand spokesperson
Two thousand and four XTEP launched a series of fun products in 2003
Two thousand and five It became the sole partner of the sports industry in the Tenth National Games.
Two thousand and six Successful transformation from "manufacturer" to "brand operator"
Become the only partner of the third national sports Congress sporting goods industry.
Two thousand and seven Acting as an international brand of Disney, forming a multi brand operation mode.
Become partner of the sixth urban games
Two thousand and eight It became the exclusive sponsor of the "Shanghai Beijing" Olympic Youth train special train.
XTEP (International) Holdings Limited was successfully listed in Hongkong.
Become Two thousand and eight Beijing Olympic Games Belarus delegation awards equipment sponsor
XTEP signs Willber Pan and Jolin as brand spokesmen.
Two thousand and nine Signing "fast women five" as brand spokesman
Become the only designated partner of the eleventh sports games equipment.
Two thousand and ten It became the first Chinese sporting goods sponsor to enter the Premier League.
Become Two thousand and ten Shanghai World Expo volunteer equipment chief partner
Two thousand and eleven It also sponsored top marathon events in Taipei, Xiamen and Hangzhou.
Become a strategic partner of Villarreal.
Signing Han Geng as brand spokesperson
Two thousand and twelve Xiamen children's products Co., Ltd. was established in.
