According to the callous children   

Dongguan City Yong Xing garment factory was founded in 1989, is located in the Southern Town -- Dongguan Humen fashion. Early mainly in the domestic, outside the well-known children's wear brand generation production. Has now become a set design and development, production, sales as one of professional clothing enterprises. Has a number of international popular synchronous design team and marketing team. With excellent quality and integrity of management, has won numerous domestic and foreign customers recognized youth, and stare. The company officially launched in 2009 "in callous" kids fashion brand. Popular elements according to "children's creative inspiration adhering woodenly Opple, South Korea clothing, children's clothing into the unique oriental culture, the use of green environmental protection fabrics, exquisite craft and novel, the pursuit of healthy and comfortable wearing, stressed that the new generation of children's personality, self-confidence, sunshine, happy childhood life business philosophy. Since the brand on the market, with avant-garde fashion popular styles, affordable prices and improve the operation of the brand management mode, "according to the callous" children's footprints have been all over the country, products are exported to Southeast Asia, Taiwan, Hongkong, the Middle East and so on. The company will be through the integration of enterprise resource advantages, the implementation of brand strategy. The spirit of service oriented, pragmatic innovation, the pursuit of excellence, to build strong brands! As the business cases concept. In order to achieve with agents, franchisees and win-win for the ambitious goals. With strong product development capabilities and production capacity, accurate grasp of market positioning, stability and development, to lead the new mode of children's clothing marketing. Sincerely welcome apparel distributors throughout the country with us hand in hand and create a brilliant, children's wear! 1, brand interpretation: "Pop elements in callous" children's creative inspiration will uphold Opple, Japan and South Korea clothing, children's clothing into the unique oriental culture, create "according to the unique style of callous" fashion, elegant. Product characteristics: to cotton as the main material, with the latest fabric with cotton, wool, and other natural environment-friendly fabric, make the product diversity, both fashion and leisure utility, exquisite workmanship and novel, the pursuit of healthy and comfortable wearing, pay attention to the new generation of children's character, self-confidence, sunshine, happy childhood business philosophy. 2, the advertisement language: to lead the new fashion of life! "-- according to the callous" wear 3, style: fashion, leisure 4, age positioning: focus on the wearing of children aged 3~9 years. (5 yards 7 yards of /100cm, /110cm, /120cm 9 code, 11 code /130cm.13 code /140cm) 5, the price positioning: the middle grades Spring and summer: T: 80-120 yuan 90-130 yuan skirt shirt:: 80-120 element set: 150-180 yuan Pants: 85-130 yuan, Autumn and winter: T: 90-150 yuan, dress: 150-230 autumn jacket: 200-300 yuan 90-160 yuan sweater: sandwich trousers: 180-250 yuan, padded jacket: 300-400 yuan 6, the structure of products: 1, the proportion of male and female style; men accounted for 60%, women accounted for 40%, a total of 300 paragraph styles. 2, spring and summer is the main cotton knitted T-shirt, shirt, knitted cotton, chiffon dress, waist skirt, dress, pants, shorts, seven minutes of pants, jeans, washing cloth trousers mainly. 3, autumn and winter in pure cotton knitted T-shirt, sweater, sweater, knitted and woven jacket, windbreaker, cotton padded clothes, washing cloth trousers, jeans, trousers, dresses, short skirt. Two, brand advantage: 1, product advantage: strong design, production system The company has a group of high-quality R & D, design, production of professional talent, built with the international trend of information development, powerful synchronous design, production system, grasp the pulse of fashion, popular element will uphold Opple, South Korea clothing. To intensive type production management mechanism, to ensure first-class quality goods and high production efficiency, to ensure adequate supply of goods. 2, the price advantage: the company adopts the pricing method is scientific and reasonable, can give franchisees the ultra low supply discounts and wide margins. 3, improve the business investment evaluation system The company sends professional evaluators to evaluate the join investors, according to store the surrounding district, the flow of people, development prospects, consumption patterns for each join investors put forward constructive suggestions. Objective analysis of the reliability of the franchisee investment plan, to ensure that each franchisee to obtain the investment rate of return. 4, mature, improve brand background service support The company owns the store franchise chain clear operating procedures, provide a comprehensive business model. Including the provision of terminal guidance and terminal of various kinds of professional support, from store location, opening to the terminal display, sales service to provide services and scientific guidance for a full range of the franchisee, and regular professional training and occasional site management training and guidance on the implementation of the franchisee and its employees. 5, enjoy a good brand reputation: Humanistic care for consumers to foster a good brand reputation due to our focus has been the connotation of the brand culture. Each franchisee can share "in intangible assets and brand callous" brand extra huge wealth brought by market value. 6, a comprehensive and efficient in the logistics system: Efficient logistics in the system can comprehensively improve the timeliness and accuracy of the goods in the market, keep up with the pace of Hu, improve the adaptability of the seasonal clothing shops to bring efficient, timely, convenient delivery of goods to each to join the franchise, improve market competitiveness. 7, a strong media support: Outdoor advertising, newspapers, magazines, Internet advertising, television and other media advertising into full range.