Guangzhou Rongsheng Trading Co., Ltd. was founded in years, has a luggage factory, Export Trading Company and brand operation mechanism, the market covers Europe, America, the Middle East and other regions, a stable international sales network has been established, the company set up industrial production base in Guangzhou, covers an area of 10< span style= "FONT-FAMILY: Arial" > mu, building area of ten thousand square meters.
the company officially acquired the French Betty Giordano brand in the "2007 years, this marks the China enterprises to internationalization an important step, Rongsheng trading company acquisition of France Betty Giordano company whole assets created successfully, Chinese enterprises purchase first cases of famous foreign leather enterprise, take a “ low operating capital expansion, high-end brand development road ”. At the same time Rongsheng trade with Betty Giordano Brand Company have been in the international brand effect and the original sales network, the Rongsheng trade brand products to the international market. In the acquisition of the French Betty Giordano brand project for a whole year, Betty Giordano handbags export to Europe market, the supply of raw Betty Giordano consumers, marks the solid step Rongsheng Betty Giordano brand made in the introduction of the design concept of the digestion and the operational aspects of brand, also marks the Rongsheng Betty Giordano in the internationalization strategy is from the &ldquo please come to the “ ” ” going out; change. "
Rongsheng trade since the successful operation of Betty Giordano brand, the female bag back has enjoyed high reputation and brand market share abroad, at the same time, the company is committed to the development of the domestic market in China, is now owned by home province generation, "400 stores, the development trend of company has R & D design, production, trade, sales. At present the company's annual sales have reached "1.5 billion yuan, the company has from the original “ Betty Giordano ” a single brand strategy to develop into a multi brand strategy, the company in addition to the “ Betty Giordano ” outside, also the development of the “ the British crown &rdquo &ldquo Lili Marleen,;; ” such as the two major leather goods brand, we embark on the road to healthy development of multi brand. "
nbsp; &; company in addition to maintaining the traditional ground sales channel development, in recent years to research and development of e-commerce sales channel, large retail form to conform to the trend of network development and summary, after constantly trying, slowly develop e-commerce sales model itself, has formed the channel structure Tmall mall and comprehensive development of other e-commerce platform, has maintained good sales performance in the advantages of e-commerce platform to the only product will be represented last, taking this as the foundation, the company timely summing up into the electronic commerce and the adjustment of the expansion of development track, and forming a system of channels of goods for e-commerce development and promotion mode, will to a new height of e-commerce business development, and ultimately the formation of a new pattern of terrestrial channels and networks of channels parallel to the development of. "
looking to the future, the company worked out a development plan of the system, in the summary of past development experience at the same time, to formulate the the five year development goals, the company put forward the brand development strategy of higher, strengthening to shape the brand power, at the same time, the implementation of more sophisticated in the company's internal management system, the requirements of their own to a listing Corporation's management standard, efforts in the next three five years will be Betty Giordano brand development into the track of ground and network operation success handbag brand development strategy, objectives and ultimately successful listing of the Achieve Inc.
