Shanghai aoter International Trade Co., Ltd., founded in 2004, is a Sino Hongkong joint venture, R & D, production, sales, brand operations in one large-scale textile enterprises, the annual output value reached 200000000 yuan, the company has a number of complete specifications, advanced equipment, advanced technology production line.
In 2008, the company invested tens of millions in the original basis, the introduction of international advanced cotton production line, build a successful "soft · Lai" brand, and has a complete industrial chain, to enter the domestic textile market. To the end of 2009, "soft · Levin" textile has been in Shanghai, Jiangsu, Zhejiang, in the high-end shopping malls built according to direct, direct outlets amounted to more than 30.
At the beginning of 2010, the company has invested heavily in the establishment of marketing center in Shanghai, the introduction of a large number of senior people in the industry, to conduct special research on the textile fashion trends, developed by the market and has a "soft · Lai" brand style of textile products, has been favored by the market and praise.
In 2011, the company plans to improve direct outlets, based on the amount of matter, to vigorously strengthen channel construction, increase in Zhejiang, Jiangsu, Anhui, Jiangxi, Henan, Hunan and other places of the support, completion of key regional distribution channels, and establish in Zhejiang. Jiashan LiCoO soft textile industrial park, planning capacity exceed 1.5 billion, for the realization of soft. Lay a solid foundation to Levin brand to take off.
Soft advertising slogan: Levin. In spinning, in the home can be delicate and soft. -- Levin textile
Soft. LiCoO product style: noble, elegant, exquisite, fashion
Soft. LiCoO mission: to make every home
Soft. LiCoO brand: warm, classic
fitness life taste
Soft. Levin consumer group positioning: the pursuit of exquisite life of women aged 25-45
The main products of
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