In early seventeenth Century the French created a baroque style, built the exquisite classical style is rigorous and rational, quiet and other European countries have never seen before, opened the golden age of French art. The same building. Come down in one continuous line with aviation innovation consciousness and the French Home Furnishing activities design. In the appeal across age art, the famous French artist Flagg. Lubensi created a new idea of design of home visits, the avant-garde and romantic, lavish known for creative elements, generous, bold coloring. Smooth rounded design modeling, the design of local fine enough to make other products be inferior by comparison, become an independent school he created for the traditional pattern into other challenges. Cause one of fashion emphasize to flaunt their wealth,, extensive use of precious materials, detailed to fold, lace embellishment and embroidery process. The royal family in Europe in the formation of the bedroom of interpretation, in honor of his beloved wife flagg. Lubensi used the dead wife's name, the brand named "Louisa". At this time, "Louisa" as the designer of French nobles bedding, to fashion new understanding into a new form to concentrate on textiles, modern philosophy, aesthetics and cultural achievements from the creative artistic techniques, the storage Han the European culture and Asian Chinese embroidery and other total fashion elements in different periods of art out of operation style combined, and take the historical and modern summarized, refining and sublimation, will perfect and complete innovation personality, noble and luxury brand new, and thus into the new pattern of.
Home Furnishing decoration
Shanghai Peng Household Textile Co., Ltd. is a professional operation of the domestic textile enterprises, set the development, design, production, foreign trade in one, with LOUIS.SAND and other international well-known brand. Company employees 318 people.
Company production base ---- Yiwu, Peng Household Textile Co. Ltd., established in 1999, is located in the Yangtze River Delta Economic Forum Zhejiang economic belt, the world famous Commodity City - Zhejiang city of Yiwu province. In 2003 the company invested 5 ten million yuan, the expansion of the production base, make it become a park production modernization. At the same time, the company also introduced complete sets of advanced production equipment, personnel and has rich experience in production management, annual production capacity will be increased to 100000000 yuan.
The company's LOUIS.SAND brand is the famous French leisure fashion brand, the brand is rooted in the fertile soil of French culture, with rich historical culture as the background, the avant-garde and romantic creative elements into traditional. As in France the golf has been a symbol of society, therefore, brand born with a retro elegant and stylish simplicity.
The company mainly produces all kinds of home textiles, a series of elegant, classic, fashion, romantic, leisure, children and other luxury suite, single and combined, European style suite, all was the core, pillow, mattress, blanket, cushion, bathroom series, summer activities etc..
In twenty-first Century the textile products entered the era of brand competition, sponsor the company spirit of "people-oriented" management idea, advocated "happy work, create value, achieve self" work ideas, to lead the company team, continuous innovation, and ultimately achieve a total win customers and employees, and a total win goal, to make the enterprise become a keeping pace with the times, create a romantic Home Furnishing, wonderful life company.
Two, the style of the brand positioning of
"LOUIS.SAND" focused on the French and American style neutral "petty bourgeoisie", is intended to interpret a kind of life style and taste of life. In this exotic taste, permeated with the feeling of understanding of life and life, in the leisure and fashion, contains a kind of romantic feelings.
"LOUIS.SAND" is the concept of "leisure and romantic way of life", let the living as a "simple" but "comfortable" thing.
"LOUIS.SAND" is for the mass brand in the Chinese market, with fashion design and advanced technology combined with the interpretation of a "fresh, elegant, intellectual," theme.
* * in the high-end market positioning:
Mode of operation: chain and franchise -- the individual regional agent distribution system
