Shanghai bliss Hometextile Co., Ltd was founded in 2002, the same year the successful operation experience completely the introduction of European brand "BLISS", and employ excellent management talents of brand management. When BLISS just listed creates a month 200 stores operating myth. Bliss not only from Europe brought the advanced design concept, product concept, but also bring about good example of brand management and brand management of western. At present domestic bliss has become the leading fashion trends, show contemporary Home Furnishing bedding model of famous brand.
Bliss to "fast, harmonious, excellence" as the core of the enterprise culture and values, and then into the thought and behavior of all the members of the team, will be fast and efficient, harmonious development, the pursuit of excellence as the goal of enterprise development. Uphold the principle of individuality, innovation and development. BLISS also to promote high-quality healthy living ideas, and create a stylish modern Home Furnishing atmosphere as own duty, constantly optimize the product, modern Europeanization style positioning clear brand, create elegant home textile products, to meet the needs of young urban white-collar consumer groups, reflect their personality taste and temperament, show the eternal charm of modern Home Furnishing life.
After seven years of development, enterprise production scale is expanding constantly, and has formed a more than 1000 stores as the main marketing mode marketing strategy framework. At the same time bliss also continue to introduce domestic and excellent management personnel, and to perfect the mechanism of management to promote the continuous, accelerate the brand internationalization operation strategy, at present the bliss has become one of the mercury group under the holding subsidiary company.
Especially in the mercury holding group two times to start entrepreneurial mechanism, new phase into the brand diversification, internationalization, its subsidiary bliss has a strong core competitiveness, and construct the distinctive characteristics of the industry. In the future, bliss will serve as one of the core industry group, has been vigorously developing. The new platform quickly into the brand development. I believe that in the background of the brand group operation, bliss will build up strength, the imagination of win-win, new ideas to find a new direction, development, expand the market rapidly, with strong brand strength to rise rapidly, among the domestic textile industry high-end brand giant list.
