"Production base" the company modern production base covers an area of 400 acres, has from the spinning, textile fabrics to complete industrial chain and the domestic first-class textile production line, is one of the largest high quality yarn manufacturers, an annual output of 30000 tons of cotton yarn. Strong production support to Taifeng bed series is ceaseless and perfect, can produce kit series, single series, series of quilts, pillow series, blankets series, cushion series, summer series, hotel series and other eight series of 1300 balance, provides a unique style, excellent series of products for different levels of consumer. Products with jacquard, printing, embroidery, to combed cotton fabric, Tencel, modal function of environmental protection fiber as raw material, with the wool, feather, silk and other natural materials, actively promote a healthy and comfortable concept.
"Product development" company focused on R & D design products, with more than 180 R & D team, formed a strong technical support and complete technical research and development strength, R & D capabilities among the forefront of the industry. The company closely grasp the domestic and foreign textile fashion trends, in addition to the use of the importance of fiber, organization, color, design and development from the yarn selection will be extended to pattern design, fabric research and development, technology, ancillary products, to meet the needs of different consumers. The company developed the bed series reached more than 1000 species, tens of thousands of flower type, there are 200 kinds of new flower type, the new products to the market every year, independent design product sales accounted for more than 30% of total sales, the formation of the core competence of the corporation.
"Brand promotion" companies committed to brand operation and promotion, invited the Hongkong star Kelly Chan as the brand ambassador, and its noble, fashionable and elegant image and Taifeng brand connotation perfect fit, rapidly increasing brand awareness. The demand for personalized fashion tightly attached to the consumer, Taifeng home textile was established with Taifeng brand as the core, to Kang show, Edica for multi brand matrix attached, to meet the different groups of demand for high quality of life, improve brand architecture form the competition ability. Frankfurt in Germany, Italy, France Paris, Milan international textile exhibition held regularly, the classic brand image reputation far and wide, in addition, tens of millions of advertising dollars every year, increase the dissemination efforts, through various media channels to enhance brand awareness.
"Terminal channel" company in pushing the Taifeng brand, combining the matching market terminal brand image, strong marketing planning ability and service management quick response, positively develop the national textile sales market, with straight battalion join complementary channels and channel sales model, established a national coverage in 28 provinces and cities of sales network marketing outlets more than 30% annual growth, Taifeng brand value and influence increased significantly, the terminal channel is becoming more and more perfect. At present, the company has 480 stores, showcase, agent 143, and formed a strategic cooperative relationship with domestic famous Parkson Plaza, Ginza, Ye Mao, Wan Qian, Li Qun and other supermarkets or stores.
