Meik Oulan (Hongkong) Co. Ltd.   

Brand concept < br > [meik Oulan] of "luxury goods" the understanding and definition is "will be elegant and leisure style, beautiful classic material and unparalleled comfort perfect combination of" < br > relevant background data: according to Morgan Stanley company statistics, China on luxury goods of the potential consumer groups of 8%, about 1 million people, but the actual number of consumption is about 1% is 13 million. < br > the other according to AC Nielsen online survey shows: in China about two-thirds of the respondents, including designer goods, many luxury consumption price is too expensive, at present only 7% of Chinese consumers to buy brand products.
brand positioning
target recognition and lock, is a higher income, with a higher appreciation ability and aesthetic taste, advocating leisure life of white-collar workers and even higher; on this basis, further subdivision and absorption, the basic lock from the top brand differentiation and suction part of the pursuit of quality of the crowd, as well as the current high-end line crowd publicity personality, vanity, and the pursuit of fashion and advocacy and advocacy. < br > logo analytical < br > the combo box in the thickness of the line a, patchwork, rough look like female graceful posture, a symbol of mercaorel fashion designed for women attracted to build; denser in the combo box line, give a sense of fortitude straightforward, the beauty of the symbol of male masculine power; regular coordination between the thickness of the lines of the arrangement, and the masculine and feminine unified and harmonious beauty.
combination of the box, the middle "A" on the convex part of the "M" of the lower concave part, just the formation of the two cutting-edge, a symbol of breakthrough, publicity, express brand publicity self, breaking the shackles of the concept of style. At the same time, due to the tip of both in terms of the horizontal or vertical in the box, tip are only slightly more appropriate protrusions, subtle and ingenious Express brand in advance appropriately in the mass consumption, lead and lead the fashion, and stable and no exaggeration, not the public uproar Quchong philosophy. < br > 2005, after the realization of the powerful combination of beauty Ke European LAN (Hong Kong) Co., Ltd., carefully for brand design and selection of Chinese translation, with mild "Ke", "blue" word. "Ke" is the symbol of "jade, moist with temperature, the way of practicing", and "blue" is known as the "country of incense" reputation. < br > mercaorel totem and symbol is a horse leaping high, wings wants to fly the god horse, which symbolizes the imperial dignity and force. More than half a century after the baptism of wind and rain, a long time, time, water, essence of precipitation. Years, giving the MERCAOREL brand more fashion, more heavy connotation, never fade. < br > spirit of enterprise < br > "wolf" spirit of chairman said that in current foreign brands inroads into the domestic market, domestic enterprises mostly holding brand strategy of macro environment, the industry referred to as the "wolf". Mercaorel as the top brand in Europe, landing in Asia, landing in China, in the end is not "wolf", not to comment to beauty Ke European Lanren, left the industry, leaving the world to comment on. Even, turned into meik Oulan brand, just "wolf" the appearance of it. < br > deeper, more core content is, brand has just landed in China market, distance [meik Oulan] lofty ideals, the grand goal, all of that need a hard journey. The mall is a battlefield, every employee, every one of us should be complete, and Ou Ke must be a warrior, a wolf! Is the wolf! Both the individual combat groups, or attack, we need a little pool siege! We're all-powerful! We are to carry all before one!