Guangzhou MuLinSen Leather Shoes Co., Ltd.   

Our brand was founded in 1998, is a production of "wood Linsen" high-end leather shoes is a wholly foreign owned enterprise. Located in the famous hometown of overseas Chinese Fujian Shishi Changfu industrial area. After nearly ten years of development, has a very high visibility and reputation, the product won the "national inspection free products", "Zhongguo Chiming Shangbiao", "Chinese real leather shoes Wang" such as the honorary title, the brand value of 2168000000 yuan. Extended
Linsen leather as Linsen create "China first leisure brand" strategy, will assume the important task of providing high quality leather products and a full range of consumer experience for consumers. "We succeed, because we attach great importance to quality." Our chairman Mr. Lin Rongzhou said the company super conventional development. Our company always adhere to the "leather also put the product quality as enterprise life development" principle, adhere to the scientific innovation and development, Seiko secret agents and high quality, sincere service for the market. Our goal is: in five years the development of leather terminal stores 1000, terminal sales of 1000000000 yuan. Our teacher from Italy
leather careful guidance, China leather industry veteran designers, leisure products and classic blending, a comprehensive interpretation of our "natural, comfortable and healthy" brand concept, product for advocating the concept of elegant and fashionable recreational life of urban people, reflects the "taste of natural wood Linsen style.". The company in order to meet the requirements of modern commercial development of franchise business model, in a unified management, unified brand, unified marketing planning, unified service standards, unified management of the operating principles, by Mu Linsen leather stores and shopping malls counters, Mu Linsen leather stores leather counter complementary terminal combination, in the full protection of the franchisee enjoy the best interests of the return at the same time, promote the development of leather industry Mu Linsen.

brand positioning:
brand positioning: fashion leisure leather brand
product style: fashion, leisure and business combination of
consumer location: 25 - 50 years old between people; fashion, working-class,
business, public service, social groups.
product positioning: mid-range series leather
terminal location: leather goods stores and shopping malls counters MLS leather, leather store counters combination.
price: high-grade quality, popular price. The
product portfolio: bags, rod boxes, hand bags, wallets, belts, ticket clip,
boxes (men's and women's full range of products)

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brand is the brand of choice for consumers, is the first choice for investors. In the leather on the market a large number of mixed with true foreign brands and many provincial background, deeply domestic consumers hearts "wood Linsen" brand to become the brand of choice for the vast number of consumers to the "China well known trademark" in the world. You join our leather, instantly share classic brand advantage.
two. Product advantage
Linsen leather from Italy teachers careful guidance, hire Chinese leather industry veteran designer products, leisure and classic blending, a comprehensive interpretation of "natural, healthy, comfortable Linsen" brand concept, the perfect embodiment of "taste. The natural" wood Linsen style. From product design, pattern making, production, production of each procedure strict scientific, strict quality control, each piece of our leather products are carefully crafted work of art, won the majority of consumers.
three. Design and price advantage
Linsen leather goods production and sales in the domestic largest leather industry base in Guangzhou, from raw material procurement to production and sales to save every penny of the principle for the consumers in the quality of the premise, to reduce the cost of the product. Company to implement the franchise marketing marketing policy, the company directly to the store delivery, cost saving agents at all levels of the traditional sales model, leather industry, the real benefit to consumers and franchisees, the price will be reduced to a minimum, so that consumers benefit.
four. Management advantages of
from the national brand leather Linsen wood Linsen thousands of stores management experience, combined with modern retail franchise model, forming a unique Linsen leather chain store management system. The operation experience and management system will be the entire shop output "mode available to the operator, the operator can grasp our leather franchise in the shortest period of time management system, on the standardized management of road, realize the quick profits.
five. Marketing advantage
Linsen leather summarizes ten years of MLS brand thousands of stores sales success rate, the formation of effective marketing model. Company location, from the store design, decoration, shop layout, display of goods, project promotion to the opening ceremony has strict mode, a variety of promotional tools to increase sales by, all joined to become master of marketing.
six.
the implementation of the franchise Linsen leather free after sale service, from the beginning of the franchise stores location tracking services, analyze sales data and operating conditions, to further promote sales and improve profitability measures. Each stores have customer service staff in charge of tracking service, and by senior business people to local stores inspection and service.
seven.
information advantage Linsen leather using advanced business management software (MIS), can carry on the business relations in real time with the franchise, real-time information sharing and data analysis, at any time to meet the demand of stores.