at the same time, when introducing entrepreneurship, deer king made use of the comparative advantage from resources to processing, and implemented the development strategy from product going out to capital going out. In 1989, the cashmere sweater began to enter the Japanese market, and the first material processing enterprise was set up abroad in 1997. At present, 89% of the total output is exported, and about 50% are processed abroad. To the current production capacity reached 1000 tons dehaired aupudimu fibre, 2000 tons of cashmere and aupudimu fibre yarn 2000 tons, 3 million pieces of cashmere sweater Aupu Tim 2 million shirts, cashmere and op-tim mechanism fabrics 1 million meters, 100 thousand sets of underwear, the ability of sales revenue reached 2 billion yuan, export delivery value of $100 million.
the reign of deer, while making large enterprises, pays more attention to the strength of the enterprise. Gao Feng, chairman of the company, started from entrepreneurship and took "quality first, integrity and global" as its business philosophy, relying on its personality charm and product quality assurance to win customers' trust and win the market. The earliest deer become a state-level technology center cashmere industry company, earlier through the ISO9001 quality system certification, ISO14001 environmental certification is now declared, "the deer king" trademark is A Well-Known Trademark in China, Chinese products to become brand-name products, "the national key support and development of brand-name export commodities", "adopting international standard product", and obtains the national quality inspection administration "product quality inspection certificate". In 1999 King Deer started investigation, after China (including Hong Kong) exclusive introduction of the cross age leading high-tech new textile fiber -- optiu (OPTIM). This "world leader, Chinese initiative, exclusive" new products, is an advanced technology of internal structure by using physical traction Rashin process adjustment of wool and other animal fibers, pure green fiber, with properties similar to cashmere, feels soft, comfortable, elegant embodiment of natural charm. Because of this, deer King launched mass production of OPTIM needles and woven new products in Japan, Europe and America and China's domestic market in 2001, and has received widespread attention and welcome. The deer king will be a strong enterprise with international brand, international competitiveness and sustainable development ability in structural adjustment.
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