Shanghai Alloy Industry Co. Ltd.   

Shanghai Industrial Co. Ltd. Taiwan alloy deep international indirect investment subsidiary of Limited by Share Ltd. Deep international Limited by Share Ltd founded in 1990, with the world folk wind as inspiration, the establishment of the first brand LISTO, with special treatment of fabric washing and other special processing. Continuous based on the popular washing service marketing representative for as long as five years, but increase with the mass consumer lifestyle, fast-paced fashions change the dressing habits change, therefore decided to complete renovation of the new product structure, strengthen the popular sensitivity. Time consuming after two years to adjust the plan for the success, in the summer of 1997 to create their own brand baiter women, after the listing of the get warm response, emerging in the clothing market and instant on the world's major countries do the registration of the trademark, has completed the countries include: the United States, Japan, France and Asia Pacific region all countries, a move that will be conducive to the internationalization of baiter and future development space. And then to the oriental cultural aesthetics as the style of the brand Zax, laid a place for the apparel industry. Currently under the flag and baiter, Zax, listo., main pathway for Taiwan area each big department stores, store counters, shop in shop mode operating, and the brand has exclusive style and characteristics. For different brands involved in the concentration, professional image packaging and marketing strategy, and then the industry has been a new indicator of the status of the insurance. Deep international Limited by Share Ltd for cross regional business, have great interest and hope! And the mainland market is a long-term focus of close attention to the target. China in hosting the Beijing Olympic Games, the national one or two cities are in line with international standards, global synchronization, confident China, gorgeous East, has been the focus of the world stage. Alloy Industrial Co., Ltd. Shanghai again after this year the mainland market research, observation and analysis of the, decided to give priority to the introduction of Zax brand as the into the mainland debut brand. The Zax interpretation of young Oriental international fashion culture, fusion of Asian female line features and lifestyle, heighten the diversified characteristics of Oriental women, a move that will give the market bring a new trend, also give consumers more amazing! Target customer base: age layer: 25-35, which 25-28 is the peak group. Fond of personal unique style, the beauty of the eastern cultural conflict has a strong interest in things, not stubborn in the traditional philosophy of life can create, get rid of the time and space of the shackles of the new culture. Character: concerned about the fashion pulse, adventurous to accept changes and can not be bound reveal themselves, do sth unconventional or unorthodox. A love of reading: Ruili, vivi, COGUE, BAZZAR... Etc. the fashion popular books, and beauty, maintenance, health care and other reference books. Play dress up: when the autonomy, a distinctive style of dress pattern, to highlight the characteristics of the individual for the purpose, seeking comfortable and confident, the unique charm of fashion clothing makeup, with particular emphasis on the overall mix of details, pay attention to coordination of shape and dress perfect presentation of. Entertainment and Leisure: pooled fashion entertainment focus, such as department stores, urban downtown, music bar, theme restaurants and individual shops and import bookstore and so on. Occupation: social fresh people, white-collar workers, service industry, the beauty of the office workers, engaged in fashion, fashion, art related workers. Consumption habits: shopping preferences to spend the whole modeling with the use of thinking, and therefore usually used to complete sets of purchase, or select a number of easy to choose a single product and accessories.