Guangzhou Jinzhi Hua Clothing Co., Ltd. was founded in 1991. After 18 years, it has developed from the original foreign menswear brand agent to today's large production base with 50000 square meters. In Guangzhou and Shanghai, there are 2 brand operation companies, and three professional products R & D institutions in Hongkong, Guangzhou and Shanghai. The annual output value of the products is hundreds of millions of dollars, including the professional development, production and brand operation of the integrated products.
Kam's Chinese have always insisted on product innovation, creating several first in the industry in recent years.
The first enterprise to introduce fashion style into men's underwear.
The first enterprise to use stereoscopic cutting in men's underwear products.
The first enterprise with 3 product R & D centers
The Chinese people of Jin always have the power and enthusiasm to create the value of life and share common goals and pursuits. In the face of yesterday's achievements, we did not stop. Instead, we extended the successful touch to the road of independent brand development.
In 1998, Jin Zhi Hua gained the right to use the brand of the French men's wear brand "GOLDBOY Jin Kun" in mainland China, Hongkong and Taiwan.
In 1999, "GOLDBOY golden boy" launched the menswear brand strategy and established brand chain stores in major cities throughout the country, and caused a consumption boom in a certain period.
In 2001, the company's strategic transformation from professional brand agents to men's interior product R & D and manufacturers. In the same year, the first phase of the golden childe Industrial Park was completed, and a production plant of more than 10000 square meters was built.
In 2003, Jinzhi Hua became the top 50 outsourcing manufacturers of men's clothing brand R & D and production.
In 2007, the second phase of the golden childe Industrial Park was completed, and the more than 50000 square meter factory was put into use.
In 2009, the company decided to start the brand of "GOLDBOY golden boy" in a comprehensive way, and plan to invest heavily in the way of its own brand management.
In 2010, the middle needle association was the first battle to start the brand and channel of "GOLDBOY golden childe". The company decided to "lead dance 2010" as the brand marketing strategy for the new year, and strive to create a refreshing "GOLDBOY", "lead dance" culture and "lead dance" spirit.
The company will invest heavily in building channels and brands. It plans to expand more than 2000 retail terminals in the Chinese market in 5 years, with annual sales exceeding 1 billion 500 million yuan.
New business
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