Shanghai Yi Qing Garment Co. Ltd.   

Company profile Shanghai Yi Qing Garments Co., Ltd. is located in the bustling commercial district of Xujiahui in Shanghai, the surrounding office buildings, office building white-collar conch building row upon row of more than 100 employees, the modern office space of 1600 square meters, in the "design innovation life" concept used with the trend of the world, the main city of radiation throughout the country, with hundreds of retail stores / cabinet and joined more than the cabinet store / sales terminal. Including Shanghai Volkswagen, Shanghai stationed in Shanghai new world, Shanghai to Shanghai, Beijing mall, Huijin department store in Xidan, Beijing Grand Pacific mall, Beijing Huayu fashion shopping. Brand positioning [brand] description F.NY brand popular color for the season to the theme, launched a fashion style. Lively and confident, self-cultivation and cultural connotation, expression to the modern women's self beauty to create value. The product is simple - - elegant fashion, a cute, elegant color, fresh. To new fabrics, to work fine, tailored for comfort. [style] Female image F.NY fashion flavor to the romantic, a large number of mixed use of color and the art, full use of soft color, Flavor of various types of female romantic elements, in the use of a variety of elements without taboos, irregular tailoring, Academic freedom mash, most incisive reflects women's independence, fashion dress, diversification. [Objective] population The new era of female mental age 18-35 years old, they are generally well educated, with urban women, are white-collar workers, mid-level staff, part of College students. Operation plan Adhere to the consumer oriented mainstream route The Fanny brand to the "people-oriented, Yikeweizun" enterprise culture, optimistic, positive, responsible to the standards, to enthusiasm, dedication, diligence work attitude, with no regrets, no regrets, worthy of life attitude for corporate values, become the China apparel industry leading brand operators. Brand development goals In 2011, following the "innovation, the pursuit of characteristics, pragmatic, honest and humble" business philosophy, Fanny has become the independent brand of women's cognition and call. Market breeding direction In the domestic each big city with stores / counters, in the provincial city (including the economically developed areas of the two class city), has more than 2 stores / counters, the country has 500 stores, in shopping malls counters, Shopmail shop, shop Street, annual retail sales exceeded 500000000 yuan. The design idea and the team The international design team [] [the] international style of Oriental Aesthetics