1, the overall style, concise, atmospheric, gentle, comfortable, fashionable, style in a body.
designdiverse, strong function, leisurely "truth, all threads neatly tied up". Fashionable women formal and leisure life of the harmonious beauty of balance.
buttoned dress from the "strive for perfection and harmony, all threads neatly tied up" costume detail. The top elegant version and exquisite craftsmanship, a model has become the best brand of women's domestic technology.
2, the target consumer group:
will work according to the women's lifestyle tailored, portrait will work the female intellectual, elegant, beautiful and generous, decent dress image. They are confident, optimistic, positive attitude towards life, have a good life and culture taste, like fashion and not chase fashion, elegant and good hates kitsch, personality and unassuming, like subtle beauty.
with domestic metropolitan occupation women's life style and dress according to demands, trends, formulate quarterly popular colors, styles and elements, symbols, with a senior designer, complete product integration, will work together to build to meet the requirements of the women dress fashion products. On line in the round shape styles on (fabric, version type) and emphasize the decorative details of the (the use of design elements: split ends, lace, embroidery, beading, fold, dyeing and other fashion crafts).
will work according to female optimistic, positive attitude towards life, the peace is combined with the stereo clipping, the version emphasizes the effect of self-cultivation and aesthetic lines, slim and tall and straight, highlighting the white-collar female confident and capable, elegant and dignified beauty.
4, fabric: light and soft, according to all working women on the quality of life, with Japan, South Korea, Taiwan and Europe made of high quality fabrics.
style: concise style, basic profile, culture suit is strong, into non traditional design elements in detail, adding fashion and decoration and decorative accessories exquisite styles to reflect the characteristics of out of the ordinary.
Color: pure, elegant, gentle, lively, neutral, in the plain. In order to meet the needs of working women will dress taste, not only take a popular fashion color in color, and keep the middle color understanding, inner charm and cultural charm
5, product structure:
6, price positioning: spring and summer priced at about 98 - 380 yuan (the average price of 239 yuan). Quarterly of 250 or so.
