Nakayama Eikusunoki Garment Co., Ltd.   

One is from Australia, which reflects the life and culture of Australians - warmth, easygoing, nature and the fusion of life. Crystal Blu (Kun Shixiong), clothing is a symbol of people's pursuit of life. Color, comfort, and nature are the cultural tastes that CRYSTAL BLU gives you, and all those who follow the Crystal Blu brand.
Since the birth of Crystal Blu children's clothing in Melbourne, Australia in 1986, it has been developing branches in Southeast Asia, Hongkong, Taiwan, Japan and the United Kingdom rapidly. In 2005, it officially worked with Hongkong Ying Nan Co Ltd to develop the Chinese market. Hongkong Ying Nan is mainly engaged in garment production, children's clothing export, factory building in Zhongshan, has been committed to children's clothing production, its cooperation brand has Hush Puppies, Ladybird, Donut King, Cerisi, Mothercare, Crystal Blu and other world famous brand, is located in Shenzhen five person company and devotes to stationery, toy production and sales, the two company is headquartered in Hongkong Kowloon. The company has first-class professional management personnel, has close product planning, development, design, production, sales, logistics and distribution and other perfect services and management.
In order to catch up with the trend of children's clothing, the company has set up product design and development centers in Melbourne and Hongkong. It is concise, bright, dynamic, colorful, comfortable and natural. It is the basic style of Crystal Blu design and tailoring. Through the tailoring technique close to the human body curve, we can create a sense of beauty and create a new sense of nature in Chinese modern children's humanistic atmosphere. It shows vivid, innocent, confident and natural moving colors. The design concept of children's clothing is three-dimensional cutting, beating colors and comfortable fabrics. The fabric of the product is strongly woven (50% of the total product), knitted as vice (50% of the total product), and cotton knitted and carding fabrics are mainly made of pure cotton, so that children can wear comfortably and adults can rest assured. The design of women's clothing is based on romantic and lovely. The men's wear is the main line of leisure and liveliness, breaking through the design tone of the Chinese traditional red and green colors, flowers and fruits, and without losing the Chinese tradition, the children are the nomenclature of innocence.
Target market: middle and high level families, focusing on female purchasers;
Positioning: European style fashion children's wear.
Price: in the middle to the high-end brand pricing, spring and summer 58-128; autumn winter 78-388;
Distribution network: focusing on large shopping malls; commercial centers and street shops.
Sales team: develop ball agents and use strict and meticulous management system.
Service: high speed and rigorous service.
Advertising: establishing a new advertising campaign, including membership system, love contribution activities, website building, directly targeting the target market that supports the positioning strategy, and focusing on quality products and local brands in advertising.
Inviting Merchants: increase sales publicity and increase investment activities.
Market Research: understand the process of consumer choice, grasp the trend of competitors, and gradually strengthen the analysis of the market environment.
Strong design, strong company team, strong product, but lack of you, experienced market helmsman support, do you have confidence? Welcome to our Crystal Blu autumn and winter products exhibition and exhibition in July.
Crystal Blu waiting for your joining!