Kai Lai (International) Fashion Co., Ltd.   

Company profile
Kai Lai (International) Fashion Co., Ltd.
Founded in 2001, it is a company specializing in the production and operation of high-end women's clothing brand. The company is committed to international brand agency, product design and development, brand culture construction, marketing promotion, fabric production and international trade as one of the large comprehensive entity enterprises; international business expands to Europe and Southeast Asia, has worked with many famous international Brand Company for many years, and has many subsidiaries in China.
Guangzhou Kai AI Garment Co., Ltd.
Founded in 1998, Kay (International) Fashion Co., Ltd. invested heavily in 2001 to represent France's top white collar business women's clothing brand: "CAREER" transliteration "Kai Er" in the Asia Pacific region's exclusive right to operate, and the Guangzhou City Kai Clothing Co., Ltd. is fully responsible for "CAREER" - France Kai Kai in China's franchise chain franchise business development, as Kay (International) company's brand internationalization strategy pioneer.
Guangzhou Kai Er Xing Ye Garment Co., Ltd.
Founded in 2001, it is mainly responsible for international trade (FOB) and "CAREER" - France's Kay brand advanced garment production. It is Kay International (International) International Trade and "CAREER" - the strong backing of the French Kay brand.
Chengdu friendship Industrial Co., Ltd.
Founded in 1997, it is mainly responsible for the development of fabrics, silk and textiles. As a new market economy, Bokai company has the advantage of integrating resources.
Two.
Kai Ye's white-collar white collar
1. design and calculation
Creation: "CAREER" - France Kay design and creation combines the elegance and implicit character of Oriental women in China. While maintaining the Chinese women's culture and style, they integrate the fashion elements of Europe and the United States into the design and development body of "CAREER".
It is simple in style, smooth in lines, elegant in color and unique in taste.
Pursuit: noble and generous, fashion without publicity, avant-garde but not obvious.
Portray: create an urban white-collar worker who has thoughts, personality and ideals. He pursues beauty and career. He is a gold collar and SOHO family.
2, brand interpretation
"CAREER" means: cause
High women 's wear meaning: Ladies' ready-made garments.
"Kai Er" (Translated) means: triumphant return, famous.
3, brand positioning
26-40 year old urban white-collar, golden collar, SOHO family; pursue taste, fashion, beauty, career and high quality life; mature, confident and independent career type female consumer group.

4, price positioning
In the early stage of development, we advocate five-star quality and super value sales concept of Samsung's consumption.
Spring and summer: 200 yuan -500 yuan; 501 yuan -1000 yuan; more than 1000 yuan (no upper limit).
Autumn and winter: 300 yuan -600 yuan; 601 yuan -1200 yuan; more than 1200 yuan (no upper limit).
5. Product strategy
No price ceiling Technology
An uncritical quality, an endless pursuit.
Take the white-collar as the main consumer group (80%), take the golden collar as the guidance consumer group (20%)
Fashion casual: 20%, business fashions: 65%, fashion fashions: 15%