Lee China general agent   

LEE is one of the three classics of American cowboy culture. In the process of building American cowboy culture, LEE walked a long way. From different stages of development, LEE has always been able to maintain a practical and stylish posture. Jeans have changed from practicality to fashion, and the evolution of LEE has played an important role in the process. H.D LEE, the founder of the company, was originally a producer of overalls, supplying daily work clothes to farmers and workers in the central and western parts of the United States in this century. At the time of the classics are still popular, such as BIB'N'BRACE and sling overalls, a US military uniform Playsuit dungarres UNION ALL during the first world war. The product of the company can become a national image, and it is a pioneering work in 1910. Another revolutionary initiative of
LEE took place in 1926, when LEE's first string of jeans was born, the world's first zipper jeans. At this time, the slogan of LEE is suitable for tailoring TAILORED SIZES, which is unique in mind innovation. After the two World War, LEE extended to the east coast city with the success of its wild western jeans, spreading across the country. The image of the West has not only become fashionable, but also played a leading role in the jeans market. At this time, LEE famous LEE leather brand appeared, and with the success of LEE RIDER in the market, LEE has become a registered classic product.
1975, in addition to the image of the west, LEE injected a new market plan: the first plan to develop women's jeans. A series called "FIT FOR GIRLS" came out and launched a new aspect of women's clothing market. Since 1986, LEE has developed a variety of customer types throughout the denim Market:
LEE BASIC - five bags of classic styles, tailored jeans with different trends, and casual pants and CHINOS.
ROUGH RIDER - traditional style, but with high quality and trendy cutting and packaging techniques, is the product guarantee and market position of LEE as an expert in jeans manufacturers.
LEE GIRLS - a series of women's dresses tailored to the female figure, designed with a new and rich sense of the times. Today, the long history of LEE has made it one of the mainstream of American jeans. Its products still have a certain level and value in terms of traditional avant garde, and have become the classic and fashionable jeans code. />