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 Yongxin international warehousing trade (Shanghai Pudong New Area) Co., Ltd Brand
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Introduction
"Crocodile" is named after the famous French tennis player lacoste, because of his long nose and offensive, people give him the nickname of crocodile. In the 1930s, the standard dress on the tennis court was white flannel pants, woven button up shirts, and rolled up sleeves. "Crocodile" lakoster challenged this tradition by wearing short sleeve T-shirts embroidered with crocodile marks during the competition. This kind of clothing is comfortable and beautiful in the competition. The short sleeve solves the problem that the long sleeve is often rolled down. The collar is soft and overturned, and the knitted cotton Pullover has good air permeability, while the slightly longer shirt hem is tucked in the trousers to prevent the shirt from slipping out.
After lacoste retired from tennis, "crocodile" sportswear began to enter mass production and sales, commissioned friends to sew and process, including embroidering crocodile logo on the left chest, which was rarely embroidered on clothes at that time. Lacoster's reputation led to the rapid spread of crocodile shirts, especially in the United States. In the 1950s, crocodile applied the colors of American golf shirts to their own shirts. These shirts, especially those with longer hem, made tennis players feel more comfortable and popular. David Crystal, a licensed American manufacturer, also produces colored mesh knits. "Crocodiles" swim in the original and creative colors.
In the late 1960s, in order to modernize production and increase production, Kristol used the easy to care "Dacron" polyester double yarn. The color was closely followed by fashion, and sometimes even a little whimsical, just like the effect of wearing out the old color. "Crocodile" shirt seems to have become a fixed style for sports and leisure wear.
In the 1970s, "crocodile" shirts became more popular. Among men, teenagers and children, "crocodile" is a sign of good quality. Owning "crocodile" shirt is a kind of identity. They wear it in different ways: the hem is pulled out; the rib collar is opened; in the 1980s, the collar is turned down again and the button is on; women can also wear men's clothing. "Crocodile" shirt is the main style in the middle-class wardrobe of the United States. It is a common word for tennis shirt and polo shirt.
On other clothing collections, the original crocodile logo has been modified or removed, with "Izod lacoste" as the logo.
The good marketing of "crocodile" shirt makes more and more imitations come into being and eventually damages the brand of "crocodile". What's more ironic is that some imitations turn the crocodile logo upside down and turn it into a dead crocodile. In recent years, the "crocodile" brand has been transferred among companies, and the franchisee is trying to restore it to its original status. Now the well-made cotton mesh shirt has a good market. After 60 years and almost destroyed, "crocodiles" returned to the water to invite tourists.

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