China Resources Vanguard Co., Ltd   

Brief introduction of China Resources Wanjia Co., Ltd

China Resources Vanguard Co. Ltd. (abbreviated as c.r.v.) is a large-scale retail chain enterprise with nationwide development. It is the first-class profit center of China Resources (Group) Co., Ltd., the largest and most powerful Chinese enterprise group in Hong Kong. Over the past 20 years, China Resources Vanguard has developed into a well-known retail enterprise in China. On August 1, 2002, China Resources Wanjia officially injected into the listed flagship company of China Resources Group - China Resources venture Co., Ltd., which has the development space and mechanism platform of international capital market.

China Resources Group takes retail as its main business, and has formulated the strategic goal of "four five projects" with an investment of 5 billion, a turnover of 50 billion and an annual profit of 500 million within five years. From the two directions of achieving business results and establishing long-term competitiveness, China Resources Wanjia further defined three management objectives: from 2003 to 2004, it maintained stable growth with quality, and gradually matured its basic business system through optimization and standardization; from 2005 to 2007, it achieved the business objectives of "four five" and established its core competitiveness; from 2008 to 2010, it established its core competitiveness The leading position of the company will be reflected in the maximization of market share and profit, the maximization of company value, and the sustainable growth of the company through the core competitiveness.

China Resources Wanjia has formulated the development strategy of "cross regional and multi format" and formed four business development regions in East China, South China, North China and Hong Kong, which are mainly engaged in three types of business: large-scale comprehensive supermarket, comprehensive supermarket and standard supermarket. Large scale comprehensive supermarket is a relatively mature model formed in the process of development, with an average area of about 15000 square meters and a complete range of goods, which can meet the "one-stop" shopping needs of consumers to the greatest extent. Comprehensive supermarket is a new type of business, covering an area of 4000 to 6000 square meters, mainly engaged in fast moving consumer goods. Standard supermarket area is less than 2000 square meters, relying on community residents, emphasizing convenience function.

In 2002, the total number of employees of China Resources Wanjia exceeded 18000, ranking seventh among China's top 100 retail enterprises with sales of 8.6 billion yuan, and ranked No.1 in the same industry in Guangdong Province. As of June 2003, it has opened 470 stores in Hong Kong, Shenzhen, Guangzhou, Zhuhai, Zhongshan, Suzhou, Hangzhou, Beijing and Tianjin. Among them, 18 large-scale comprehensive supermarkets are mainly distributed in South China; 17 comprehensive supermarkets are distributed in more than 10 cities in North China, East China and South China.

Facing the national market, China Resources Wanjia is committed to continuously improving the quality of life of consumers, providing customers with high-quality, low price, rich goods and friendly services, and is determined to become the leader in China's retail industry.