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Pudong Shanghai Xing and the leather shoes factory    No Member

Pudong Shanghai Xing and the leather shoes factory Brand
Business Model
Founded
Introduction
Know young director is in a shoe workshop seminar. After exchanging business cards, the author Yang Zhixing "director" the "outdated" title surprised, presumably now has a lot of business cards, to seek some of this title, the cover is not easy. Not a drama and a huge hail: the sky is falling, injured 10 people, 8 people actually have the title of chairman or general manager. The boss more difficult to count the number, the more there is a hair too, fashionable, it seems to be drifting. While directors like "old fashioned", "soil" is the foundation that a down-to-earth. So, for a long time of intimacy will be inexplicable nostalgia arise spontaneously, or aftertaste? Thought Shanghai Pudong xingerda leather shoes factory is a state-owned enterprise, ask, we know 10 years business history of private enterprises is a has been. It is reported that the factory production of "xingerda" brand women's shoes market positioning quasi, Sichuan Road in the capital of shoes often aspirations shoes sales head spot. Young director of the speech is not much, simple manner, he invited the author to visit their factory. At that time, a down - to - earth image of the entrepreneur has been "standing" in front of the author. nowadays, is national Autumn Fair held on the eve of the, "xingerda samples display room staff are nervously busy, over a hundred kinds of autumn and winter shoes have been Xinzi revealed, the superior materials, generous style, showing" xingerda "women's pursuit of the delicate, natural and leisure style of simplicity.
factory is not large, but with considerable scale, construction area of about 2000 square meters, divided into two layers of floor, is on the ground floor of with the end of the workshop, second floor of help workshop. Enters the autumn, the city shoe is the sales season, nearly a hundred employees in their respective positions hardworking. In season in short supply in danger of solution, author and director Yang conversation, in the "flow" of the real gradually in-depth. < br / > had in the storm of life searching, and constantly adjust self Yang Zhixing, has done woodworking, aquatic products, taxi driver, perhaps because of Yang Zhixing from ordinary people, so that he in the future and build factories and brand to the creation, reflects a strong sense of civilians. < br / > founded in June 1991 Shanghai xingerda leather shoes factory, start-up only 8, 100 square meters of plant conditions is extremely simple. In production of "bridging" brand men's shoes started, 1995 for the Russian market processing production of ladies shoes, which laid the shoes. Enter in the mid-1990s and every China footwear production sudden appearance of a new force, the footwear production base have mushroomed emerge, excessive rashness and vicious competition, resulting in many shoe crashed out of the battlefield, closed their doors, in the ups and downs of the shoe city, Yang Zhixing stick with a persistent, maintained a sober, he through 6 years of production practice and market exploration, in 1997 created "xingerda" brand shoes, go a popular brand of the road. "market positioning shoes mostly in most high-grade, 'xingerda' is purely mid-range brand, without the 'high' word, prices are mostly between 158 yuan to 258 yuan, I and the people affinity, can understand the mentality they require good in quality and cheap in price. 'xingerda' efforts to close their consumption psychology, 'xingerda' shoes started the market positioning is along the Sichuan Road, Hongkou District, that is was known as the Shanghai earners Street business circle. "< br / > director Yang told the truth let I feel really. According to the author learned in city Boyi shop the shoe department director Zhou Xuyi." xingerda "shoes not only in Sichuan Road Ducheng shoes sales very busy, since last stationed in Nanjing Road, the city Boyi shop, also appears to be a good sales trend, we can see that this is a very" elastic "brand. Why don't you put
director Yang said: "may change, but I'm not taking the opportunity of, I always with guidelines for doing business to do good, I think factory and director of people to have a pragmatic sense, I prefer such a title. < br / > at this point, the author has to "xingerda" brand reason based on the market, and in the industry enjoys popular brand known already abundantly clear. < br / > now, "xingerda factory have been from the start-up period of 8 people to 160 people, daily output of 700 dual, formed a stable sales network in the city of city Boyi shop, 1 Yaohan, Ducheng shoes, golden commercial more than 20 large commercial buildings. Our products are sold to Beijing, Nanjing, Dalian, Wuxi, Jilin, Guangxi, Wuhan and other major stores. < br / > "beautiful shoes as a work of art" into the new sample, director Yang carefully scrutinize several new products with the side of the technical staff spoke, a picture of a very good interview footage, I seize the opportunity to removed the camera, want to grab a camera, and, Behold, it director Yang waved his hand and said: "we stand a good, do not take me as the center. "A yell, the original" style "full of confusion, so a chorus look like the freeze frame the scene in the lens, make I can not help laughing. The
"xingerda" style in color. />
Main Products
Contact information
Contact:   Yang Zhixing
Tel:  
Addr:   China  China  Shanghai Pudong Yang Gaozhong Lu Yang Jing Road No. 51