Junchan Elsa laundry chain enterprises, Rongchang people to pull together in times of trouble, to truth-seeking, the development of Rongchang by the incremental development into the leaping development! Today, Rongchang as the center of Beijing spread to the surrounding areas and the establishment of "Rongchang" franchise has 40, and based in Harbin, Taiyuan, Xuzhou, Nanjing, Ningbo and other regions of the "Elsa" franchise chain store has reached more than 100! "Ilsa" shop to the city the washing and dyeing industry has injected fresh blood, and has become a local well-known enterprises and dyeing.
in 2000 April, held in Ningbo, hosted by the State Bureau of internal trade service industry annual meeting, "Rongchang", "Elsa" two brand was named "national top ten cleaners". Rongchang was named the spiritual civilization advanced collective, its technical director, was named Beijing city model worker, this gives the "Rongchang" and "Ilsa" alliance members greatly inspired! At the same time, laundry service income in each store in Beijing is also a linear upward trend, which increased 60% leather collection activity, collecting activity stock jumped 4 times, operating income did not suffer the same industry influence malignant price competition.
the franchise system the franchisor's goal should be to expand the market share, is committed to the development of the industry, and to build a career in this industry, and the franchisee to profit as soon as possible, a new point of view and the target must be put right, otherwise it will cause destruction to both sides win-win into. The investment and management of franchise franchisee in one, for a single store, this can make the lowest cost. The initiative is greatly improved, each in his element leader and franchisees, duties, assist each other in based on the division of labor, the social resources can be most reasonable configuration, the success rate is greatly improved. Strictly speaking, the management style is very important, not all are suitable for the franchise business style.
China is advocating the famous place! As a customer, the only requirement is that the good service and reasonable cost. The result of the development of franchising is well-known enterprises, products and services into more places, can be directly to consumers. Customers to shop, you can clearly understand the level of service, price image, nature can safely consume. It should be said, the majority of citizens of the city of Beijing is to shop consumption habits or intention. Living near Yuquanlu Road Hao original washing always like to drive to the Parkson, always feel not convenient, since the store opened in Rongchang, Yuquanlu Road, when taking a walk in the evening you can put clothes sent in the past, one family are happy. Of course, the old people also have their own worries, franchise stores will be more open to maintain the original level of service? This fear is justified, which requires the franchisor must strictly grasp the principle of customer first, really take the management, technical services, training and guidance on the supervision responsibility.
the franchise is a good way to create a win-win situation, only focus on the development of the industry of the enterprise, in order to be a good franchisor!