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stonein northern Taiwan in 1970 rainy on the outskirts of Keelung, three peasant boy from Changhua Choshui River country set up a small workshop, a living room style, Taiwan jade processing, they save money on food and expenses in trouble, toil and moil,, opened the stone industry and dismal preface.
in 1980 with six small workshops, the establishment of the company, with the strategy of teamwork, adopt common feed, unified distribution, centralized management, division of enterprise business model, steady stand on the leading position in the industry.
1990, the company led investment in mainland China, built a large industrial plant has been operating in Guangzhou, put into production in the most advanced automation equipment, rapid footing, expand the scale of production, in 1997 the company incorporated “ stone ” service trademark, proclaimed the birth of the first commercial brand China gem circle. The stone jewelry company limited to &ldquo ” stone; brand as the center, with a full range of gem industry in Hong Kong, Taiwan, three of the people, promote the level of division of labor, the vertical integration chain, to carry out a satellite around, radiant industrial system, will treasure since ancient times only the nobility in order to have the jade, completely converted to civilian price level, to share the public. Hope that through the carrier of the brand, the most Oriental products to every corner of the world, let the human in the natural thinking about and jade and stone, soon, realizes the human and the natural beauty in anticipation of the recover one's original simplicity.
1998 stone chain stores across the country such as bamboo shoots after a spring rain, be raging like a storm, until 2012, in the unified service regulations has more than 1200 stores, located in an important place in more than 30 provinces and cities, has a high level of professional service personnel more than 10000 people, constitute a powerful service network, the consumer oriented, jade culture flourished, creating a new realm. The company's advanced technology, excellent management, improve the CIS positioning, under the stone enterprise culture communication center, product research and development center, quality inspection center, technical staff education and training center, in 2001 the company “ stone ” Chinese Baoxie named trademark was awarded Chinese jewellery industry famous brand, 2002, 2004 respectively by ISO9001 ISO14001, international management certification, 2006 was awarded Guangzhou famous trademark, in 2007 won the Guangdong Province famous trademark and Zhongguo Chiming Shangbiao, performance indicators at home and abroad have excellent, deeply influenced by popular consumption.
2000, the company with a huge space for future development, start the long term investment scheme, based on Chinese, macro world mind, invested heavily in its corporate headquarters &ldquo Stone Industrial Park; ”, this park is located in Guangzhou Huadu Jewelry City, covers an area of 130 mu, building area of 60000 square meters, construction design fully in accordance with ISO the international management standard, successfully put into operation in 2005. Product positioning, the real stone, stone really true, noble not expensive, cheap. Over the years, the main products of jade, jade Ping concentric dream story, crystal, exquisite workmanship, swept the country, has a leading position in the Bao Yu stone market. Computerized management of the park comprehensive, the successful implementation of the ERP and electronic commerce system, is the gem industry leading into the intelligent network management.
2009 alternately, the company new generation succession, make persistent efforts, and new initiatives, the comprehensive development of brand strategy, the grand launch of 4A national level scenic spots “ stone mineral garden ”, the project by the ground Zhimakaimen underground mysterious treasure, is the science education, leisure tourism, sightseeing and shopping, entertainment and beautiful park today, has been successful for the development of small town, Huadu jewelry, tourism has become an important industry in the rise head and shoulders above others, tourist attractions in Guangdong Province, and strive to become the national 5A scenic spots.
2011, deepen the brand strategy, the implementation of system reform, the original Guangzhou stone jewelry Co. Ltd., officially renamed the stone jewelry Co. Ltd, this change makes us from the jewelry industry to the jewelry industry, from a regional company to a national company to achieve gorgeous in 2012: honorary citizen of Guangzhou.
in 2013 the company won the national AAAA grade enterprises standardized good behavior authentication.
stone people-oriented, pay attention to humanism, humane management, happy employees, bear in mind always, happy, peace of mind, do a brilliant career, years of efforts to create a popular Chinese brand development, win support among the people on the same story, all enterprises, make concerted efforts to “ engraved with about &rdquo brand one hundred years; for continued efforts to target, and this belief as the motto of entrepreneurship development.
