seven space space company in Linping Xingwang industrial city in a cloth industry limited company. This cloth industry company, is the seven princess father founded, has 35 years of history, more than 500 employees, annual sales of over 100 million. In their own business before the seven princess in my father's company for 4 years, studying the operation and management, has led a team of more than 20 people; now, seven princess of her company placed in his father's building.
in He Shengjie's vision, seven princess must always focus on a niche market, do a niche brand, through a number of small brands superposition become a fast fashion brand pool, and through a niche market superposition become an expanding market pool, in short is small, but many brands, so the public.
The reasonmust emphasize the minority, is because in the Chinese clothing brand has been the public market tired, can not become a complete sense of the clothing brand.
in the view of Jiang Haiting, China's garment industry has been the only channel brand and non brand name brand, is the only channel brand, and no real sense of the brand, only the flatter market brand, but rarely has the market appeal of the brand. Such as YOUNGOR, Tang lion brand positioning cost at all groups in a generalization of the people, the brand positioning blind, is equivalent to a location.
relies on online retail Amoy brand although still weak, but has been in a certain extent proves that only desire to occupy a large market, no boundary to expand brand period has passed.
this point in Hangzhou to send women also said very significant. People familiar with the Hangzhou to send women look more clear, seeing the yibobo Hangzhou to send women pour, also know for sure there will be a handful of new women's brand and up, but the weakness of only one blindly follow the market, leading to the next of kin to breed, brand image has been uncertain, herding effect has been popular in China the clothing industry.
after a period of exploration, most mature clothing brands are beginning to seek the integration of multi brand shop mode, but somewhat different, ZARA is a design style without segmentation mix, while I.T adhere to brand segmentation. Integrated multi brand shop mode of seven space is similar to C, Taobao shop ZARA, day cat shop similar to I.T, but the non deliberately, because Taobao shop of C does not support a number of multi store, lynx supporting brands shop.
seven space space under six Couture brand: OTHERMIX, IAIZO, OTHERCRAZY, OTHERFAITH, OTHERSIN, MEYEEKA. The continuous development of the seven division, in brand credibility has constant pursuit.. Seven division and seven division division official site Taobao shop is seven division of the company, but they are two independent platform.
