; ”
image advertising language:
&ldquo ”; — — —; ”
; —management philosophy:
enterprise management is the first idea of the operation, the pursuit of product management, personnel management, brand operation of synchronous operation, copy the success of the open shop management.
brand:
&mdash —
; each color can reflect the different personality of children's self style!brand appeal:
in pursuit of fashion, full of personality and personality of children groups, it is the children's good imagination and performance, with the concept of children's fashion show.
consumer culture:
pursues the life state of the children's personality, and gives the children a more wonderful life connotation and quality
brand core values:
domestic fashion style children's wear brand, leading the Chinese children's wear fashion style revolution!
product positioning:
spring and summer 6-60 autumn and winter 5-30 product structure:
40% male and 60% female;; with 60% 40%
loading;product line:
fashion sports series of urban fashion series, etc.
consumer group positioning:
0~5, 5~10 years old 11~16 years old, the three stages of the new urban children.
product category:
< p > T-shirt, shirt, jacket, coat, down jacket, vest, shorts, trousers, a clamping trousers, long pants, skirts, dresses, fur fabric products, suit, socks, shoes, hats, bags, jewelry and so on,
