Shenzhen Fiyta (Group) Limited by Share Ltd was founded in December 23, 1987. After years of hard work, it has grown into the flagship enterprise of Chinese watches. It is the only listed company in China. It integrates watches with R & D, design, manufacture and sales. It has a famous brand of Fiyta and Henry brand, and its marketing network covers the whole country. In recent years, the company's business has increased rapidly, the compound growth rate has been over 50% for many years, and the brand value has been rising.
Since its inception, the company has adhered to the brand strategy. It has successively won many honors such as "the king of China Watch", "China's well-known trademark", "the first sales of similar products in the same market in thirteen consecutive years". The company attaches great importance to R & D and new product development, and has enterprise level technology centers and more than 100 patents at the municipal level, participating in and revising the 4 international standards, 5 national standards and 14 industry standards of the watch industry. The Fiyta Cup Watch Design Competition jointly held by Tsinghua University and the United States has become one of the highest level competitions in the international design field. Fiyta's space watch was successfully launched with Shenzhou five, Shenzhou six and Shenzhou seven manned spaceship. Fiyta has become one of the world's three largest space watch brands.
