Fujian pride Investment Co., Ltd. was founded in 1997. Its headquarter is located in the brand capital of Quanzhou. It is a nationwide clothing brand enterprise which has a comprehensive brand operation and mainly develops with clothing retail. It is a fast fashion women's clothing brand with a market reputation and potential for development. It leads the attitude of urban women's fashion lifestyle, and also meets the needs of urban women's freedom, liveliness, self-confidence and fashion, so that they can be confident and confident. At present, there are hundreds of chain stores, which are the advocates and practitioners of fashion consumption, individuality and youth. The company has set up specialized functional management (training) departments such as marketing operation, product development, business school, etc., and has perfected a set of standardized management system and regulation system, matching and storing corresponding professional talents.
After sixteen years of precipitation and development, pride has developed independently, integrates market resources and integrates with international fashion women's clothing. It not only dissolves the traditional elements of China, but also combines modern trends to design modern women's fashionable dress, leisure and simple fashion factors. Since 2003, enterprises have gradually introduced fast fashion women's clothing chain operation mode. With direct operation, franchising and joint venture as the main carrier, the brand operation center has been set up in Guangdong, and the market sales chain network has been distributed to Fujian, Guangdong, Guangxi, Zhejiang, Jiangsu, Jiangxi, Shanghai and other places, occupying an important business location in a major area of major cities, and gradually developing into a chain management system with standardized management, large-scale operation and a certain reputation.
In the new era of comprehensive development of information technology and networking, with the combination of brand promotion and operation, optimization and integration of resources, and enhancing the core competitiveness of enterprises, we have established a new strategic objective of grid development based on market demand and quality service. We constantly pursue excellence and forge ahead, and strive to create the most attractive brands, youth fashion products, fast distribution channels and collaborative innovation teams. Under the guidance of the core concept of "making pride become the pronoun of fast fashion and creating long-term value for customers, employees and investors", we take "fast fashion, happy life" as the brand proposition, and integrate the international women's clothing brand with the fastest speed. We aim to create a leading brand of live women's wear.
