Hangzhou Dun Lin Fashion Co., Ltd. was founded in 2008. The company is a professional female clothing company integrating design, production and sales. Founded the "Xuan ru" brand. The products are fashionable, natural and romantic, embodying the strong urban idyllic style. Designed for 25-40 year old fashion city women. Since its establishment, the company has attracted many intellectual businessmen by virtue of its good brand effect and humanized business philosophy. We should implement the modern enterprise management mode and perfect franchise chain business mode, uphold the style of seeking truth from starting an undertaking, stabilize business, and be honest and trustworthy. The company has strong design power and high quality and bold marketing team. Through the development of the market and accurate market positioning, we must continuously strengthen the management of terminal sales and gradually push the brand to the international market.
Brand style and concept: elegance, elegance and fashion are the pursuit of "Xuan ru". We inspire our potential inspiration through open vision and keen insight. Create fashionable, romantic, rich, natural, color and color steady and elegant, but not blindly follow the popular "Xuan ru" brand. The style is bright, the details are exquisite, the fabric is exquisite, mainly by the natural fabric, the branch and leaf flower and the grass becomes the iconic decorative pattern, the whole emotion deduces and the natural fusion concept; the style design emphasizes the casual matching between the single product, has provided the specialized clothing matching for the clothing group.
Customer group positioning and characteristics: "Xuan ru" dress to 25-40 years old pursuit of taste and personality of women as the main consumer groups, create beauty, lead the fashion, return to the feminine free and easy nature. It reflects the independence, elegance, self-confidence and positive attitude of urban women.
