is now the era of brand competition, almost all of the enterprises will be the brand as its pursuit of the object. American advertising research expert Riley · Wright said: &ldquo has the market will be more important than having a factory, the only way to have the market is to have a dominant position in the market, the brand ”. Now society is the competition of a brand and products are not competitive, the value of the products is limited, and the value of the brand is infinite! Ruisiting Garments Co., Ltd. according to the Chinese market, combined with the classic European popular symbols, create conforms to the Chinese famous brand --Rieetee, perfect reflect the combination of art and fashion & middot; & middot; & middot; & middot; & middot; & middot; & middot;, Create a
Ruisiting corporate culture
Ruisiting brand positioning: European backbone operations center, create the international brand China core operations team
Rieeteebrand style:
- the target consumer groups
with the age of consumer psychology as the standard, the age of 25 years old to 35 years old pursuit of life taste, fashion, elegant urban women as the main consumer
- style
< p > to elegant, fashion, the petty bourgeoisie taste as the design concept, advocating simple fashion, advocating exquisite, novel and unique design idea, Product type: -< p > shirts, T-Shirts, sweaters, jackets, coats, leather jacket, pants, skirts, cotton padded clothes, jackets, coats and scarves, jewelry, bags and so on quality products.
business objectives: for the Chinese consumer groups to build the international brand
business philosophy: responsibility, honor, service
service tenet: respect for the market, commitment to sales, sincere service
business strategy: market awareness, product innovation, management standardization, marketing integration, marketing network, brand internationalization, service terminal, development goals.
trademark advantage: international popular symbol (European classic)
team of the original scene: the opportunity to seize the opportunity to innovate, efficient pursuit of excellence, honor and motivation team
team philosophy: the pursuit of continuous innovation of work standards, training forge ahead of the professional team, good faith to create value for customers
based on the spirit: to establish a good interpersonal relationship is far more important than the profit