The underwear brand of Europe is founded in 1929 by Mr. Alfre, the famous designer of Italy. Its high-end quality and unique design concept have always been popular among consumers. After having been launched by Zhongshan Yi Sen clothing Limited company to the Chinese market, the company has opened stores in Beijing, Shanghai and other cities.
Hua Honglin, chairman of Zhongshan Yi Sen Clothing Co., Ltd., said: "our thinking is to lead the fashion trend. Every underwear design has personality, sex appeal, fashion, good wear and taste. Besides, the quality of underwear is also very reliable. The famous brands such as north polar and Bosteng are all processed in OEM. The goal of the company is to create "underwear living museum", both men and women can buy satisfactory products here. At present, the company has 1000 stores in China, and will reach 3000 by the end of 2010, covering all the streets and lanes in China.
