“DaiQi黛淇”品牌持有者——深圳市黛淇服饰有限公司隶属于芳欣（国际）纺织集团有限公司，集团创建于1989年，目前在广东、辽宁、河南三地拥有总占地面积十五万平方米的服饰工业园，下辖深圳市黛淇服饰有限公司、深圳市爱美菲儿文化发展有限公司、东莞市芳歆纺织有限公司、东莞市大新刺绣有限公司、惠州市君琦弹力织物有限公司、大连芳欣制衣有限公司、香港润丰贸易有限公司、濮阳市台前芳欣制衣有限公司等11家企业，主营业务涉及面料厂、绣花厂、 印花厂、海绵厂、织带厂、文胸成品制造厂、进出口贸易等七大板块，集服装设计研发、生产销售及进出口贸易为一体的现代化企业集团，目前集团拥有员工12000余人。
In March 2012, Fang Xin (International) Textile Group acquired the famous Korean designer brand DaiQi Dai Qi for billions of won. At the same time, it has R & D center and brand operation center in Seoul and Shenzhen, China. The products cover bra, men's and women's underwear, household wear, socks, warm clothes, slimming underwear, sexy underwear, swimsuit and so on. The sales network spreads all over the large and medium-sized cities in China, and Seoul, Daegu, Busan and other parts of Guangzhou city. Through more than 2 years of direct operation, we already have the ability of chain replication, creating a unique "whole store output" profit model, ensuring that franchisees get stable business performance in the short term, and the return on investment of franchised stores is far higher than that of other competitive brands.
The "DaiQi Dai Qi" underwear chain franchise organization adopts advanced management mode to import VI, SI, BI and MI systems. It implements the "five unification" operation mode of unified image, unified price, unified service, unified management and unified distribution, and creates Korean one-stop shopping environment with fast fashion underwear, which brings more joy, comfort and more value to consumers. With the rapid development of "DaiQi Dai Qi" underwear chain stores, the business concept of "people-oriented, creating value and paying back to society" has also spread to all parts of the country. The consumer experience of "DaiQi Dai Qi" has brought many friends back to their confidence and found their belonged. At present, the Dai Qi brand has strong consumer groups and distribution networks in China, and has established five provincial port marketing centers and more than 300 chain stores.
All along, the company has been guided by the spirit of pragmatism, innovation and the courage to lead the world. In recent years, it has made rapid development in operation and management, and has absorbed many elite talents. It provides reliable human resources for the standardized operation and rapid development of enterprises.
Dai Qi clothing is leading the fashion trend of fast fashion underwear. With the healthy growth of women, it has become an example brand with love and responsibility. The charming, lovely, sunny brand style and unique brand culture of Dai Qi's underwear form a charming visual memory on the market terminal, and effectively promote the sales force of the market. From information platform to advertising resources, from design and research to marketing, "DaiQi Dai Qi" is in the leading position in the same industry. Under the help of standardized and sound operation policies, it will open up a broader brand market and assist franchisees to create a beautiful and healthy love enterprise.
